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ASO Beginners – How to Improve App Performance?

In the present day we’re sharing a hit story from certainly one of our beloved purchasers, iLovePDF. They began engaged on their App Retailer Optimization technique not that way back, and however, they’ve achieved nice outcomes actually quickly because of an excellent implementation and the correct use of TheTool. Preserve studying and learn the way they did it!

iLovePDF is an app out there for each Google Play Retailer and Apple App Retailer beneath the class “Productiveness”. It goals that will help you work comfortably along with your PDF recordsdata with a view to enhance your productiveness. Amongst many different options, it lets you make annotations, signings, merge and break up recordsdata… It’s mainly an all-in-one PDF device, out there in 25 languages, that additionally received an award for finest productiveness app in Spain in 2018 from TheAwards.

The examine we’re about to share explains their story because the second they began working actively on App Retailer Optimization with TheTool. By analyzing the steps they took we’re in a position to see how an excellent ASO technique improves considerably an app’s visibility and, subsequently, the variety of downloads. Discover that only a month after its implementation (we’re speaking about February and March 2019) their variety of installs elevated by 27%, which is fairly spectacular!

Let’s dive proper into it to see, in their very own phrases, how a good app retailer optimization technique could make your app develop because the very starting!

First steps with App Retailer Optimization

We began actively working in our ASO after profitable TheAwards (Greatest Productiveness App 2018). As much as that second, our App was in a really early growth stage and we weren’t making nice efforts in its promotion. iLovePDF App was only a aspect mission for us, we had been primarily targeted on our web site – the place iLovePDF started again in 2009.

We arrange TheTool after profitable TheAwards and we began utilizing it extra actively earlier than an necessary replace of our App with a view to get a greater perception for the launch. We made an intensive checklist of key phrases in English and obtained them translated into 25 languages by skilled translators. We additionally began monitoring these key phrases with the purpose of gathering knowledge and selecting which of them had been going for use for our App Identify and Subtitle (Apple App Retailer).

Methodology: How TheTool helped us with app retailer optimization technique

We began monitoring the large checklist of key phrases in The Device with the purpose to begin gathering knowledge.

Certainly one of our largest errors earlier than optimizing our App itemizing was that we solely used our Model Identify because the App’s title. Checking TheTool ASO Rating tab, we realized that we needed to change our App Identify to the next format: “Model Identify – Description (key phrases)”.

After reviewing the key phrases rankings, we shortlisted a number of excessive site visitors key phrases, corresponding to PDF Editor and Reader, to incorporate in our App Identify and Subtitle. We used lengthy tail key phrases within the textual content description.

Along with the textual content optimization efforts, we additionally determined to design new and extra enticing screenshots. We included extra graphic components in an effort to point out our options in a really visible means. We used extra vibrating colours and a fascinating slogan within the first screenshot. We expanded the variety of languages of our screenshots as much as 25. We talked about our Award ?

With reference to that, The ASO Information for Apple App Retailer got here in very helpful, we saved in thoughts some invaluable strategies when designing new screenshots. In any case these modifications, our ASO rating elevated from 46% to 65%. We now have not completed our app retailer optimization work but and we’re simply half means via our journey. Our subsequent step is to incorporate optimized demo video of our App.

These are a few of the improved numbers we obtained after ASO implementation, relating to installs and subscriptions:


  • Earlier than Implementation – February 2019: 27.000
  • After Implementation – March 2019: 36.800

Paid Subscriptions:

  • After 1-month implementation: 22% enhance

Conclusions – Success Story by iLovePDF

This case examine reveals {that a} good App Retailer Optimization implementation with the assistance of TheTool can ship good outcomes instantly. On this case, that is nonetheless at an early stage, however the outcomes are already promising. As a recap, let’s see the modifications ILovePDF group has made to the app because the second they began engaged on ASO:

  • An in depth checklist of latest key phrases to implement them within the out there textual fields
  • Localization (25 languages)
  • Added key phrases to App Identify and Subtitle
  • New screenshots design

After making use of these modifications, their ASO rating elevated virtually 20 factors, from 46% to 65%. The variety of installs augmented 27% and paid subscriptions 22%.

We’ve talked about nice apps that have improved their visibility and obtained extra installs and likewise about builders which have doubled ends in their apps after altering a key phrase technique. Nevertheless, this explicit case examine is related to see that typically vital outcomes can seem prior to anticipated. As we all the time point out, app retailer optimization is a endless course of, and it wants fixed monitoring as a result of there’s all the time room for enchancment. These are the primary steps in a protracted path, but it surely’s a very good begin! Kudos to the iLovePDF group!