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6 key features to consider when choosing a mediation platform

In the previous few years, we’ve seen in-app promoting grow to be an more and more essential pillar in sport builders’ app monetization methods.

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6 key options to contemplate when selecting a mediation platform

Advert mediation, which aggregates a number of cell advert networks right into a single platform, occupies a central position throughout the app developer group – serving to app builders maximize eCPM and fill fee, save time and assets and likewise scale back SDK bloat.

Nevertheless, with all the nice platforms obtainable in the present day, selecting an advert mediation associate may be troublesome and overwhelming. To make it simpler, we’ve rounded up six key options each mediation associate ought to have.

1. First-class analytics

Knowledge is the spine of an efficient monetization and UA technique. It serves because the guiding gentle for key enterprise selections; it reveals you in case your sport is wholesome or not, and the way varied modifications you make influence your KPIs. That’s why you need to prioritize discovering a mediation platform that gives complete and correct analytics, so you possibly can all the time make knowledgeable selections.

As well as, it’s essential your mediation platform is user-friendly and permits you to simply entry and navigate via all of your key metrics in a single place. Having complete transparency via your mediation platform into KPIs resembling each day energetic customers, each day engaged customers, advert engagement fee, and utilization fee, in addition to cohort reviews, means you don’t must depend on third social gathering platforms to view your information – saving you money and time.

Mark Allen, Director of Video games at Neon Play, echoes the significance of discovering a mediation platform with market-leading analytics:

“Our seek for a mediation associate was exhaustive, however the reply was easy. We settled on ironSource as a result of their reporting is totally second to none”

– Mark Allen, Director of Video games at Neon Play

2. Robust A/B testing instruments

By A/B testing modifications in your monetization technique, you may make data-driven selections, decrease danger, and enhance income. That’s why the mediation platform that may actually unlock your sport development will probably be one that gives a variety of highly effective A/B testing instruments. Whether or not you need to shortly take a look at the influence of in-app bidding in your income on the click on of a button, simply take a look at modifications in your waterfall settings (like completely different international locations and occasion pricing), or experiment with including new advert placements in your sport like introducing interstitials – be sure to have the chance to take action straight in your mediation platform.

Indian sport developer Bombay Play, as an example, used ironSource’s A/B take a look at device to see if they need to migrate their monetization operations to bidding from waterfalls.

3. Aggressive in-app bidding answer

In-app bidding is quick turning into the default monetization methodology for builders massive and small. To make sure you don’t get left behind, ensure that your mediation platform provides a strong in-app bidding answer that allows you to maximize your income whereas saving you time via automation. Right here’s a couple of issues to test about in-app bidding earlier than integrating a mediation platform:

  • Does it join you to a big collection of community bidders? 

Does it join you to a big collection of community bidders? This is essential because it ensures you maximize demand and competitors, serving to you get the very best payout for every impression. You may see all of the networks which might be bidding on ironSource mediation right here.

  • Does it supply a hybrid setup? 

Hybrid monetization setups – which means a mix of conventional waterfalls and bidding – allow you to faucet into high-performing advert networks that don’t have bidding tech obtainable but – along with high performing community bidders. Meaning you’re by no means excluding larger bids and are all the time getting the utmost income to your advert impressions.

  • Are you able to get began instantly? 

The perfect bidding options will probably be immediately open to all builders – which means you need not hit a minimal each day energetic consumer (DAU) threshold or undergo a protracted pre-approval course of to get began. That method, all builders of all sizes – from indies to world powerhouses – can get straight to enterprise and begin maximizing income from day one.

Eiso Kawamoto, Head of Product, Monetization, and Consumer Acquisition at Metamoki, demonstrates the worth of a bidding answer that ticks these packing containers:

“It’s blowing our minds. In ironSource, we felt like we had a real associate that helped us develop our sport and exceed our income objectives.”

– Eiso Kawamoto, Head of Product, Monetization, and Consumer Acquisition at Metamoki

4. Trade-leading know-how

There’s a purpose why most app builders flip to the highest few mediation providers – as a result of the know-how is dependable. Make sure that the advert mediation supplier you select has know-how you possibly can belief to be steady and dependable – stability is straight associated to app efficiency. Meaning a product that has been examined in lots of builds, has been applied by many builders, has a number of testing layers each on the platform and on the code, and has a staff devoted to creating the mixing course of easy and simple.

High quality can be an essential issue right here. Not all mediation platforms are capable of validate the standard of every adapter (which incorporates the SDK of a selected advert community in addition to the code wanted to function the advert community), as a substitute leaving it as much as the person networks. Nevertheless, it’s extra helpful for builders if the mediation platform is ready to take high quality management underneath their authority – so ensure your mediation platform is liable for every adapter.

5. Observe file of innovation and flexibility 

That is an business the place the one fixed is change – Apple’s privateness modifications are the most recent instance. These modifications drive the business to adapt quick, and the mediation platforms greatest positioned to react and create modern options that meet the wants of builders will probably be these with a historical past of doing simply that.

Discover a mediation platform that’s consistently including modern options: for instance, ironSource has been first-to-market with a variety of options, from cross promotion bidding and code-free A/B checks, to advert income measurement.

Gary Cohen, co-founder of the cell sport studio Twin Cat, thinks ironSource ticks all of the packing containers with regards to imaginative and prescient and innovation:

“The way in which ironSource sees the longer term and develops options, resembling cross-promotion, is why we’re assured working collectively sooner or later.”

– Gary Cohen, co-founder, Twin Cat

6. Incorporates the complete development lifecycle in a single place

Recreation development is a loop by which UA and monetization are inextricably linked – that’s why it’s essential to have a mediation platform that permits you to handle each in a single place. It will allow you to seamlessly analyze how they’re affecting one another, make good selections, and in the end obtain your app’s full development potential.

Consider it this manner: to optimize your UA shopping for technique, it’s essential know which customers are producing excessive quantities of income and why – because it influences which sources you’ll double down on and the way you’ll tweak advert creatives. This fashion, you purchase extra customers who generate much more income. And so the cycle goes.

A mediation platform that gives these six key options will give you all of the instruments it’s essential scale your sport enterprise with minimal trouble, and succeed on this business over the long term.