google play store aso

How to Affect Paid Strategy for Meditation Apps ASO?

The Health and Fitness category is becoming more and more competitive thanks to people working out at their homes more than ever.. Meditation apps are one of the saviors of long stays at home, work-life balance and personal space needs.

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While we see different kinds of meditation apps we also see really dynamic top charts for the top meditation apps. Different app marketing practices indicate that providing a well-structured paid strategy leads to a successful ASO strategy.

Here is how meditation apps can increase their app visibility by using different strategies. Calm is a well-known meditation app that we are used to seeing in the top 10 health and fitness apps. Let’s deep dive into their strategies to see how they hit the charts. One of the key reasons for Calm’s continued performance is its overall advertising stability.

Calm vs Breethe

Considering how dynamic the meditation app category is, it is not surprising that Calm improves creative numbers constantly. It is delighting to see new creatives in our Ad Intelligence database and inspire others with our 20M+ creatives!

App Store Optimization isn’t just about having traffic; it also has to consider conversion.

Calm is literally nailing this strategy! It is active in 44 countries with high Visibility Scores on both organic and paid search sides.

Right words at the right time

Breathe is one of the shining stars of the meditation app environment.

They’ve been steadily increasing their overall advertisement rate, which could result in us seeing them more as they climb the charts.

They also take global expansion seriously, having operated in 26 countries to date.

One of the most commonly stated concerns in Apple Search Ad campaigns is to be mindful of relevancy. Even if you bid the correct amount for a keyword, it can not be enough to get the impressions you expect.

In the Calm vs Breethe case, this may be the factor that creates the visibility map below.

Breathe has around 10K words in the US while Calm has around 1K. However, choosing a strategy that includes more relevant keywords, has increased their visibility and kept them in the top 10 on a regular basis. Eventually, Calm becomes more visible among the other meditation apps.

As mentioned relevancy and bidding the right words at the right time is critical for the success of your ASA campaign. Our automation tool has a proven case in meditation apps!

Our partner Hallow with around 6k keywords increases its rankings on the app store charts day by day! With our localization tool they are already active in 6 countries so far!

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