Simply to make clear, this put up is just not a tutorial (but it surely’s one thing you are able to do by your self), it’s an expertise from somebody doing ASO with TheTool.io and sharing leads to element. In the beginning of December -aprox 1 month after the app was launched on Google Play Retailer- I made a decision so as to add quite a lot of mid & long-tail key phrases within the app’s description (be taught extra about description optimization) for some languages and observe them on TheTool. A couple of days later, on December 16, app began rating for these key phrases (purple arrow within the chart):
ASO Case Research: The right way to get extra downloads in lower than 30 days
Let’s speak about cell apps, App Retailer Optimization, enterprise and cash.
At PickASO, the chief App Advertising and marketing company in Spain, we run tons of experiments associated to apps and App Retailer Optimization (ASO): Now we have launched 400+ apps -some of them have obtained hundreds of thousands of natural installs- and we will say we have now “some” expertise in cell progress. As you might know, expertise is one of the best trainer!
In one in every of our experiments with one in every of our apps we have now seen a 30x progress in natural installs and a 35x progress in income by doing only one factor: ASO.
ASO is your good friend
ASO (App Retailer Optimization) is the method of optimizing an app to be able to enhance visibility on the app shops -Apple App Retailer / Google Play Retailer-: on Search and Browse, and enhance Conversion Price to Obtain. The extra visibility and the upper Conversion Price, the extra downloads (and decrease UA prices) and the extra income. So simple as that! BTW, ASO is one thing that must be finished earlier than launching the app.
ASO helps purchase natural (FREE) customers and reduces person acquisition prices, in case of investing on Social Advertisements, Google Advertisements, Apple Search Advertisements, Show Advertisements, Influencer advertising, and so forth. So, App Retailer Optimization is -or ought to be- a MUST.
I used TheTool, to search out new key phrases and observe rankings, conversion charge and Advert Income in some nations (USA, UK, Spain, Brazil, India…). After all, you need to use every other device… It’s as much as you! BTW: Use the code “SEPT30F1” and get 30% OFF your first fee!
- The experiment is predicated on an leisure Android app accessible on Google Play.
- App was launched on October 24, 2016, so it’s a younger utility.
- App is accessible worldwide with itemizing translated to 75 languages.
- App is monetized with Google AdMob.
- In the beginning of December app was receiving 150–180 installs / day, yesterday it obtained 4,600 installs. (30x progress).
- In the beginning of December app was producing 4€ / day, yesterday it generated 137,77€. (35x progress):
On this I monetized the app with Google AdMob, however there are different methods to earn a living with apps: IAP, mcommerce, subscriptions…
The Keys of Success
- Gloabl ASO technique. Cell is international, always remember.
- Mid & long-tail key phrase technique.
- Icon optimization technique.
- Person rankings and opinions technique.
In the beginning of December -aprox 1 month after the app was launched on Google Play Retailer- I made a decision so as to add quite a lot of mid & long-tail key phrases within the app’s description (be taught extra about description optimization) for some languages and observe them on TheTool. A couple of days later, on December 16, app began rating for these key phrases (purple arrow within the chart):
On December 15–22 I run an icon A/B testing experiment on Google Play Developer Console and chosen the one with higher outcomes (extra visits to itemizing and extra installs). From December 22-23, key phrase rankings began bettering and installs quantity began rising:
Installs are a Search ASO issue, so growing installs quantity helped the app rank for mid-tail key phrases (blue arrow within the chart), get extra installs and so forth…
Mid & Lengthy-tail key phrases for the WIN
What are mid & long-tail key phrases?
Mid & Lengthy-tail key phrases are key phrases or key phrases which are extra particular - and often longer - than extra generally looked for key phrases. Often, visitors and problem for these key phrases are low or very low, but it surely’s one thing!
For a brand new app it’s very troublesome to rank for head or mid-tail key phrases. It’s potential, but it surely takes time (+ installs and rankings). Due to it, I at all times suggest long-tail key phrase technique for any new app (except you might be Tremendous Mario Run).
How will you discover lengthy tail key phrases in your app? Simple… With TheTool!
Now we have an exquisite “prompt key phrases” characteristic on TheTool so you possibly can simply discover ALL prompt key phrases for any given key phrase and begin monitoring all of them in just a few seconds. This characteristic helps you discover all mid & long-tail key phrases associated to your head-tail key phrases in a very simple method:
- Go to TheTool dashboard.
- Select an app and a rustic.
- Simply click on on the “View” button subsequent to any key phrase and magic will occur:
When you click on on that button, you get an inventory of ALL prompt key phrases:
From that view, you possibly can uncover and begin monitoring any prompt key phrase, or all of them if you wish to.
Need assistance with the ASO Key phrase Analysis course of? Learn this put up!
The significance of Icon in App Retailer Optimization
In my expertise, icon is just not solely a conversion (go to to put in) charge issue, it’s also a CRUCIAL issue to extend TTR / CTR (Click on By Price) on lists like search outcomes for a given key phrase, associated apps or High Chart Rankings. So, you need to actually care concerning the visible belongings in your product web page, specializing in icon + featured graphic on Google Play Retailer or icon + screenshots / video on Apple App Retailer.
Within the experiment, selecting a brand new icon made my app extra “horny” within the search outcomes lists, elevated app CTR on these lists and its installs quantity.