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3 recent announcements from Apple that will affect the launch and promotion of the App in 2021

Apple has been making a lot of noise lately, with a number of announcements that are relevant to developers/promoters. For example, on November 18, Apple announced that it would cut App Store fees for small developers in half, from 30 percent to 15 percent, and that the rules would kick in on January 1, 2021. In addition, there are several other big news items that will affect the launch and promotion of apps in 2021.

Table of Content

On November 18, Apple announced a good news for small businesses and independent developers: Apple announced that it will reduce its commission rate for small businesses and independent developers on the App Store, which will be reduced to 15 percent to help small businesses and independent developers move their businesses forward.

Of course, the reduction is not a “one-size-fits-all” deal for all developers, but rather a key differentiator for annual revenue of $1 million, which will be announced in early December of this year.

Existing developers, as well as first-time App Store developers with all apps under $1 million in 2020, will be eligible for the program and will receive a reduced commission rate.

If a participating developer’s revenue exceeds the $1,000,000 threshold, they will be charged the standard commission rate for the remainder of the year.

If a developer’s business does not reach $1,000,000 in revenue in a future calendar year, they may re-qualify for the 15% commission rate the following year.

Among the information that has been released, we should note

The fee reduction is for “small businesses”/”small developers”, which means that multiple apps under the same developer account will need to be combined.

For example, for the 2021 implementation plan, if the total revenue in 2020 does not exceed $1 million, the percentage of commission will be 15% after the implementation of the plan in 2021; for new developers who register in 2021, the percentage of commission will be 15% directly.

The App Store’s standard commission rate will remain at 30 percent for apps that sell digital goods and services and generate more than $1 million in revenue.

If a developer with a 15% commission rate exceeds $1 million in revenue in less than one year, the commission rate will be 15% for revenue before it exceeds the rate and revert to 30% for revenue after it exceeds the rate.

If the developer’s revenue does not exceed $1,000,000/(1-15%), which is approximately $1,176,000, then the commission rate shall be 15%.

The new rules will officially kick in on January 1, 2021.

For small businesses and independent developers, such a plan could be tantamount to a permanent reduction in commissions, and when revenue exceeds $1 million after commissions, you’ll be very happy with a 30% commission on subsequent revenue.

iPhone and iPad apps will soon be available on the Mac

On November 11, Apple officially announced the availability of iPhone and iPad apps on the Mac, stating that iPhone and iPad apps from the App Store will automatically be available on the Mac App Store without the need for transfer or submission. Once this feature is implemented, it will turn the perception of “computers” upside down.

Previously, at the WWDC20 conference on June 23, Apple said it expects to release the first Mac with an Apple chip by the end of the year, when macOS will be able to support native iOS apps and macOS apps.

On November 11, the Macbook Air with ARM chip “M1” was released and sold at lightning speed, and on November 13 at 2 a.m., MacOS Big Sur was released. A little earlier than expected.

Many people have already started to imagine the day when the technology is mature enough to play “King’s Glory” or “Peaceful Elite” with a keyboard and mouse, and brush “Shake” with a Mac when they are bored.

iOS applications can be operated on the Mac, in addition to sighing at the progress of technology and full of expectations, there will be favorable aspects for mobile developers, such as

Lower development costs

Previously, when a product needed to be launched on both macOS and iOS platforms, different apps had to be developed based on different requirements, which was more costly to develop. In the future, only one app will be needed, and developers can optimize the interaction and so on, and then run high-quality applications on Mac at a very low cost.

Mobile App has an additional platform to get traffic

In the future, you can use mobile apps directly on Mac, such as playing “King’s Glory” with keyboards and mice, and the WeChat client has become fully functional, and the circle of friends can be perfectly rendered, and you can brush Jitterbug on your computer when you are bored. In addition to iPhone and iPad, mobile apps can now get traffic directly on the Mac.

Of course, it also brings some problems that mobile developers can pay attention to, such as

The new Apple-chip Mac, with a small user base, developers need to consider whether to openly download their own App on Mac and whether to do some experience optimization for Mac.

In addition, developers of Mac apps will have to transition between the M1 and Intel platforms, and there may be some adjustments in development and performance concerns.

App Store Connect now available for privacy submissions

On November 5, Apple officially reminded developers and promoters that they can submit privacy information through App Store Connect.

As early as June and September of this year, Apple officially made a preview and reminder about protecting personal privacy data, so let’s review the previous news.

Beijing June 23, 2020 at 1:00 am, WWDC20 Apple Worldwide Developers online, the launch mentioned that iOS 14 will strengthen the protection of user privacy: the

iPhones will send blinking alerts when the microphone or camera is in use, and the system will notify users when third-party apps are accessing their clipboards.

Adjustments to IDFA access, so that on iOS 14, iPadOS 14 and Apple tvOS 14, all apps must obtain permission from the user through the AppTrackingTransparency framework to track or access the user’s device’s advertising identifier.

App details pages within the App Store will display the App’s privacy terms and permissions, and starting in the fall of 2020, new apps submitted to the App Store will be required to fill out a survey describing what data the app will collect and how it will be used.

(Poke the article to see the previous analysis, “The first time the entire network has been made public, the schedule and To do list necessary for developers before iOS14 arrives.

On September 3, 2020, Apple released an official message that spoke to developers about two main things.

App Store will be launched at the end of this year to show the function of privacy information, for developers to set out the content of the App privacy questionnaire needs to fill out (specific content, see the screenshot of the information filled in App Store Connect by the editor below), informed developers at the end of next month can submit information on App Store Connect, and that preparations can be made in advance.

The postponement of the IDFA access adjustments previously made at the WWDC20 conference, which will be implemented from early next year in order to give developers time to make the necessary changes.

(Poke the article to see the previous analysis “iPhone12 absent from the Apple conference, developers and promoters worthy of attention focus are here!

On November 5, Apple officially released the news that App Store Connect has included App privacy-related issues, that is, the “App privacy information” mentioned in the news on September 3, which can already be filled in the system, the original text is as follows.

From the news, we can see that the App Store will complete the unified management of App privacy in 2020, as envisaged in the content announced in September, users can see the complete type of data to be collected by the App on the product page before downloading the App in the App Store.

This data will be presented to users in a modular, card-based format, making it easy for them to understand the scope of the app’s permissions and decide whether to download it or open them up afterwards.

For developers, you need to fill in App Store Connect what user data the app collects and how it will be used.

Introduction to the submission process

I logged into App Store Connect and experienced the process of filling in the privacy data, you can refer to.

1、Login to App Store Connect, click “App Privacy” on the left side of the background, and then click “Start” to enter the topic.

2、According to the actual situation, select “Yes” or “No” to the question of “Will data be collected from this App”.

Click “No” to submit, the process is over, so far, the product preview page is displayed as shown in the figure, you can click “Publish” to submit.

3, if you choose “Yes” in the previous step, a scrolling page containing all the data types will appear, you need to select the data that the product will collect, the following are all the data types to be selected.

4、After selecting the data type to submit, it will automatically jump to the main page, showing all the data types that have been selected, each information is set in turn, click “Set xxx” to fill in the purpose of the data

Select the use, click “Next”, the system will ask “whether xx information is associated with the user’s identity”, according to the actual situation after filling out, the system will pop up 2 times the important terminology explained.

5. Choose whether the data will be used for “tracking” or not. If the developer intends to request access to IDFA, he/she needs to select “Yes”. If the terms are not clear, you can click to expand the “Definitions and Examples” to understand the terms before making a choice

6、After storing, the data is set, you need to set other data in turn, and finally get the product preview page, that is, the product page that users will see in the App Store, click Publish to upload.

7、If you need to modify the data, you can click “Edit” to choose again.

This is the whole process of filling in the information in App Store Connect, if the data to be collected is not much, it can be done quickly.

In addition to the above information, App developers are required to provide the privacy policy URL for iOS apps; if there is an Apple tvOS app, the privacy policy text is also required, in which the user privacy selection URL is not required.

It is important to note that the privacy questions are specific to the App as a whole, so the responses should reflect the App’s data collection and use on all platforms. If the App collects more data on one platform than another, select all data types involved when answering, and also indicate how the developer App and third-party partners (if the App incorporates third-party code) will treat users’ private information.

The App Store product page will be updated with the responses submitted to provide information about App data collection and usage on the product page. By the time the feature goes live, users will know whether the information collected by the App is reasonable, even if they don’t bother to read the thousands of words of the “Privacy Policy. Privacy data will be better protected and personal information will be more secure.

Developers need to pay attention

It is now possible to fill in the privacy information of the App in App Store Connect, and after December 8, all new apps or apps that need to update their versions must go through this process.

The collected data will be clearly displayed on the product page, how to deal with it? For developers, it is important to minimize the amount of data and permissions that are not related to the app’s functionality, so that users do not choose to turn off their permissions or even quit using the product, which can negatively affect the app ranking.

The above are recent Apple releases and news that developers/promoters need to pay attention to. Apple’s protection of personal privacy will cause some pressure on developers and promoters at the moment, and users may resist after seeing that the App is collecting privacy, in this case, it is better for developers to set the collected data within a more reasonable range. Of course, when users realize that this is actually a common collection demand of many apps, they may slowly adapt or no longer care too much.