organic user acquisition

BuzzFeed joins TikTok and Snapchat in launching creator rewards fund

BuzzFeed launched a creator program that will award monetary compensation for creators depending on their page views. It’s a similar move to Snapchat and TikTok. Both apps have previously launched creator competitions to entice their growing communities to share more content.

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BuzzFeed joins TikTok and Snapchat in launching creator rewards fund

The Summer Writers’ Challenge is paying up to $10,000 for community articles that go viral

Compensation ranges from $150 for articles with 150,000 views to $10,000 for those with over four million views.

These articles typically aren’t overseen by BuzzFeed editors and until now they hadn’t received any payments in return.

YouTube even set aside $100 million in payouts for top-performing videos.

As the name suggests, it’s unlikely that BuzzFeed has any intention to pay for creator content beyond summer, but it may be launching these initiatives on a recurring basis if all goes well.

Maybe BuzzFeed will be making its community hub more social by getting people to interact more heavily with one another.

Tips to increase the chance of post getting promoted

  • Make sure your headline, thumbnail, and post description are enticing and would make someone want to click into the post
  • Consistent capitalization and punctuation, as well as correct grammar and spelling usage are all huge pluses
  • Make sure any quiz you make has at least 5 questions, and that each result includes at least a couple of sentences
  • A list can be anywhere between 8 and 100 items, but unless each list item is very in-depth, we suggest at least 15 items in a list
  • We get LOTS of personality quizzes on Community so it can help to branch out by making other types of quizzes
  • Ensure that your quiz results are accurate and don’t feel completely random — readers are more likely to share and engage with quizzes that resonate personally with them