google play aso

Adoption rates post-IDFA were just 13%

With the rollout of Apple’s iOS 14.5 and sweeping adjustments to IDFA now nearing a month since customers had been first prompted to comply with monitoring by apps, the Publish-IDFA Alliance – a gaggle of selling corporations together with  Liftoff, AdColony, Fyber, Chartboost, InMobi, Vungle and Singular – has proven that common adoption charges had been simply 13% inside two weeks post-launch.


Table of Contents

Adoption charges post-IDFA had been simply 13%

Singular knowledge famous that 17% of iOS 14.5 app installs resulted in customers opting in to share their IDFA.

Compared, AdColony reported a 36.5% price of requests.

Some Alliance companions reported a lower in iOS advert spending from 2.51% (AdColony) to three.59% (Singular).

In the meantime, Android spending was up between 8.29% (Liftoff) to 21% (Vungle).

CPMs on iOS 14.5 present a decline in CPMs, starting from a 2.4% lower (Liftoff) to eight.73% (AdColony).

“Sure consumers are already profiting from the decrease costs and bigger scale of IDFA-less stock,” mentioned Itai Cohen, VP Advertising and marketing at Fyber.