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Apple has adjusted the App Store feature display format in the new system

Apple has formally launched iOS/iPadOS 14 Developer Preview Beta 3 to kick off a brand new spherical of iOS/iPadOS system testing. Then, on July 24, Apple launched the second public beta of iOS 14 and iPadOS 14, and customers will be capable of test for iOS 14 public beta updates after becoming a member of Apple’s public beta program.

Apple has adjusted the App Retailer characteristic show format

In keeping with the timing guidelines of earlier years, there will likely be a month or so earlier than we see the official iOS 14 launch, which is able to absolutely carry a wave of dividends for builders then, too. Often, the discharge of a brand new model may even carry some changes to the App Retailer. On this yr’s WWDC20 announcement, iOS14 has adjusted the App Retailer’s thematic show format, returning a card-style show to a listing of advisable apps.

In actual fact, along with the search and rating site visitors entrance, the site visitors dropped at the product by the advice of the subject can be to not be underestimated, however do you actually perceive the subject?

What’s App Retailer characteristic

In 2017, after the official launch of iOS11, the “Nice Suggestion” on the backside menu of App Retailer was modified to “Day by day Suggestion (As we speak)”.

In As we speak, the App Retailer began to suggest extra apps within the type of playing cards with descriptive descriptions, which is the prototype of “Options” (in some techniques, they seem beneath the title of “Tales”).

Scroll all the way down to see the As we speak suggestions web page

On September 20, 2018, after Apple adjusted the show of App Retailer search leads to China, “Options” additionally appeared within the App Retailer’s search interface, along with As we speak.

Though the rating of subjects in search outcomes is just not fastened, and the show place of the identical subject varies when trying to find totally different key phrases, the rating remains to be comparatively excessive, mainly displayed within the first to fifth place of pure search outcomes.

In April 2019, the “Featured” suggestion portal additionally appeared within the drop-down checklist of the App Retailer search field. When trying to find “music”, the hyperlink “Seek for ‘music’ in tales” seems among the many affiliation phrases, and the search outcomes are offered as music-related subjects when the hyperlink is clicked. The search outcomes offered are music-related subjects.

As we speak, the search outcomes and the affiliation field are the three major publicity positions for the characteristic, which signifies that if an app can enter the characteristic, it has an opportunity to seem in these three positions. From the phenomenon that many apps get advisable by the App Retailer, the characteristic show format undoubtedly gives extra alternatives for app customers.

App Retailer characteristic show format

At current, there are three major show types of App Retailer options.

Kind 1: Recommending a number of apps with one theme

Kind 2: Recommending one App with one story

Kind 3: Recommending a number of apps with one story

How one can develop into a characteristic

App Retailer options might help merchandise get extra publicity and site visitors, there isn’t any doubt about it. Nonetheless, at current, Apple doesn’t open the self-referral portal, so if builders need to be advisable, one of the best ways is to undergo As we speak’s self-referral channel.

After being advisable by Apple, you should have an opportunity to seem as a characteristic on the As we speak web page, and the possibility of a characteristic showing on the As we speak web page showing within the search outcomes may be very excessive. Due to this fact, when recommending your product to Apple, in the event you really feel that your product’s attributes are match for a characteristic presently on-line within the App Retailer, you possibly can take the initiative and attempt to clarify it to Apple. Or write a particular story about your product for Apple’s editors to pick out.


Along with search and listings, the power of options to realize quantity shouldn’t be neglected. In iOS14, App Retailer search outcomes have been adjusted from card format to checklist format, so customers can obtain the merchandise instantly with out clicking into the checklist, which undoubtedly gives comfort for merchandise displayed on the head of the checklist to realize quantity. Though there isn’t any self-referral portal for options, builders can nonetheless attempt to apply for extra site visitors from Apple by self-referring via As we speak.