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More than four years on the line is still “hot”, Apple & switch dual-platform price reduction promotion

The App Retailer recreation pay checklist has modified fingers. An journey and puzzle recreation referred to as “Agent A” has efficiently overtaken “Ultimate Emblem M”, which has dominated the chart for 8 consecutive days, to take the highest spot, and has dominated the chart for two consecutive days.

“Agent A” is an episodic puzzle journey recreation wherein the consumer disguises himself as an agent, codenamed A. The final word aim is to seize an enemy spy. Within the course of, Agent A must enter the key lair of the spy and discover clues, type out the logic, purpose out the solutions, and many others. However actually, in the long run, customers will discover that the sport isn’t so simple as they thought, and there are extra reversals.

In reality, it isn’t a brand new recreation on the App Retailer, there isn’t any huge manufacturing facility backing in China, and even just lately there may be not quite a lot of promoting. This recreation, which has been on the cabinets since October 2015, has been in a position to rapidly make its solution to the highest within the latest previous as a result of: firstly, the worth has been considerably diminished, attracting many customers who’ve been “coveting for a very long time”; secondly, its product expertise is healthier, and customers spontaneously unfold, which is healthier than promoting.

The sport was formally launched on Steam and change in August 2019, with the previous priced at $70 and the latter at $98.8. Compared, the worth on the App Retailer is cheaper, paying $40. Though some customers have gone out of their method to purchase the sport with kryptonite, the worth continues to be costly in comparison with most customers.

For instance, throughout this yr’s Chinese language New Yr, Agent A gave a Chinese language New Yr low cost, decreasing the worth to $6, which is a normal operation technique of the product, mixed with the vacation options of the place the place the product is promoted. When customers discovered that the sport was just lately launched within the App Retailer, the worth was diminished to $1, they usually flocked to the sport.

Immersive plot puzzle, spy pocket book is the spotlight

“Agent A” is split into 5 chapters and a mini-game, utilizing immersive plot growth, the plot is interlocking, heart-warming, and there will probably be an egg on the finish. After coming into the sport, customers will first see a scene video that introduces one in every of Agent A’s assassinations and explains the explanation for capturing the enemy spy, successfully selling the consumer’s integration into the journey environment.

In the midst of the sport, not solely the character strains set by the voiceover, the spy opponent will probably be very crafty to attempt to anger Agent A, deepening the consumer’s sense of rigidity within the journey recreation. And the narration design can be very delicate, sometimes seem some basic strains, customers seek for clues within the course of, equivalent to chairs, glasses, potted crops and different gadgets, the corresponding phrases will seem on the display, or remind the clues, or day by day chat, extra fascinating.

As well as, the unique “spy pocket book” is one other spotlight of the sport. The “Spy Pocket book” is used for customers to document and hand-draw some clues they discover within the strategy of discovering clues, permitting them to rapidly evaluation and type out clues after they encounter a reminiscence puzzle.

Initially, when the sport “Agent A” hit the App Retailer, there have been solely two chapters to discover the plot. Within the subsequent growth of the plot, though “Agent A” will delay the launch of recent episodes and chapters, it has been following the footsteps of customers, updating some hidden props, puzzles, hand-drawn notes, and launching new iPhone or iOS variations now and again, in order that customers can all the time hold the sport recent.

That is additionally a spot that many builders can study from. When the product cannot launch new options and new methods to play in time, they’ll replace stickers, skins, emoji packs and different small particulars to offer customers surprises.

Favored by Apple, App show web page is extra distinguished

The sport type is easy and beneficiant, the plot is great and interesting, a number of sequence of eggs, and many others. Due to this fact, “Agent A” gained the “Apple Sport of the Yr” within the yr it hit the cabinets in 2015, and was the “2016 AGDA Sport of the Yr The sport was additionally the “2016 AGDA Sport of the Yr”. Up to now 4 months of this yr, “Agent A” has additionally been really useful by Apple 6 instances.

As well as, Seven Wheat Analysis Institute discovered that the App element web page of “Agent A” within the App Retailer can be completely different from many merchandise. The App element web page of most merchandise often consists of icon, App identify, App screenshot, App description, consumer opinions, associated info, and many others. Nonetheless, “Agent A” is completely different from different merchandise. However “Agent A” has a product header picture on the high of the App element web page, which is extra distinguished.

In line with the analysis of 145 video games really useful within the App Retailer at this time, there are 37 video games with the identical App header picture, accounting for 25.5%, equivalent to “Princess Hyperlink”, “Dunking Grasp”, “Peace Elite”, “King of Glory”, “Yin Yang Shi” and so forth.

Though a few of them are labeled otherwise, and the video games have been on the App Retailer for various durations of time, and there’s a huge distinction in consumer rankings, the rankings are all above 4, with the very best rating of 4.9 and the bottom rating of 4.1. As well as, these merchandise had been chosen by Apple’s editors, and the variety of instances they had been chosen in Apple’s suggestion column was very excessive, with a mean of 39 instances for one product.

Due to this fact, we guess that the merchandise with App header show within the App Retailer are prone to be merchandise with traits, highlights and excessive consumer rankings, and Apple won’t solely choose them to enter the premium suggestions, but additionally choose a few of them to offer them the publicity of header show.


In reality, hether it’s an software product or a recreation product, sentiment is ready to cite consumer resonance. Final yr, the return of “Newcomer” to the App Retailer triggered quite a lot of consumer discussions, whereas “Agent A” was launched with new episodes, and the consumer response was the identical. Due to this fact, it’s prompt that builders can even begin from consumer sentiment after they replace and launch new options subsequently, and lead customers to type spontaneous propaganda.