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More than four years on the line is still “hot”, Apple & switch dual-platform price reduction promotion

The App Store game pay list has changed hands. An adventure and puzzle game called “Agent A” has successfully overtaken “Final Emblem M”, which has dominated the chart for 8 consecutive days, to take the top spot, and has dominated the chart for 2 consecutive days.

Table of Content

“Agent A” is an episodic puzzle adventure game in which the user disguises himself as an agent, codenamed A. The ultimate goal is to capture an enemy spy. In the process, Agent A needs to enter the secret lair of the spy and find clues, sort out the logic, reason out the answers, etc. But in fact, in the end, users will find that the game is not as simple as they thought, and there are more reversals.

In fact, it is not a new game on the App Store, there is no big factory backing in China, and even recently there is not a lot of advertising. This game, which has been on the shelves since October 2015, has been able to quickly make its way to the top in the recent past because: firstly, the price has been significantly reduced, attracting many users who have been “coveting for a long time”; secondly, its product experience is better, and users spontaneously spread, which is better than advertising.

The game was officially released on Steam and switch in August 2019, with the former priced at $70 and the latter at $98.8. In comparison, the price on the App Store is cheaper, paying $40. Although some users have gone out of their way to buy the game with kryptonite, the price is still expensive compared to most users.

For example, during this year’s Chinese New Year, Agent A gave a Chinese New Year discount, reducing the price to $6, which is a usual operation method of the product, combined with the holiday features of the place where the product is promoted. When users found that the game was recently launched in the App Store, the price was reduced to $1, and they flocked to the game.

Immersive plot puzzle, spy notebook is the highlight

“Agent A” is divided into five chapters and a mini-game, using immersive plot development, the plot is interlocking, heart-warming, and there will be an egg at the end. After entering the game, users will first see a scene video that introduces one of Agent A’s assassinations and explains the reason for capturing the enemy spy, effectively promoting the user’s integration into the adventure atmosphere.

In the course of the game, not only the character lines set by the voiceover, the spy opponent will be very cunning to try and anger Agent A, deepening the user’s sense of tension in the adventure game. And the narration design is also very subtle, occasionally appear some classic lines, users search for clues in the process, such as chairs, glasses, potted plants and other items, the corresponding words will appear on the screen, or remind the clues, or daily chat, more interesting.

In addition, the original “spy notebook” is another highlight of the game. The “Spy Notebook” is used for users to record and hand-draw some clues they find in the process of finding clues, allowing them to quickly review and sort out clues when they encounter a memory puzzle.

Initially, when the game “Agent A” hit the App Store, there were only two chapters to explore the plot. In the subsequent development of the plot, although “Agent A” will delay the launch of new episodes and chapters, it has been following the footsteps of users, updating some hidden props, puzzles, hand-drawn notes, and launching new iPhone or iOS adaptations from time to time, so that users can always keep the game fresh.

This is also a place that many developers can learn from. When the product can’t launch new features and new ways to play in time, they can update stickers, skins, emoji packs and other small details to give users surprises.

Favored by Apple, App display page is more prominent

The game style is simple and generous, the plot is wonderful and fascinating, multiple series of eggs, etc. Therefore, “Agent A” won the “Apple Game of the Year” in the year it hit the shelves in 2015, and was the “2016 AGDA Game of the Year The game was also the “2016 AGDA Game of the Year”. In the past four months of this year, “Agent A” has also been recommended by Apple 6 times.

In addition, Seven Wheat Research Institute found that the App detail page of “Agent A” in the App Store is also different from many products. The App detail page of most products usually consists of icon, App name, App screenshot, App description, user reviews, related information, etc. However, “Agent A” is different from other products. But “Agent A” has a product header image at the top of the App detail page, which is more prominent.

According to the research of 145 games recommended in the App Store today, there are 37 games with the same App header image, accounting for 25.5%, such as “Princess Link”, “Dunking Master”, “Peace Elite”, “King of Glory”, “Yin Yang Shi” and so on.

Although some of them are classified differently, and the games have been on the App Store for different periods of time, and there is a big difference in user ratings, the ratings are all above 4, with the highest score of 4.9 and the lowest score of 4.1. In addition, these products were selected by Apple’s editors, and the number of times they were selected in Apple’s recommendation column was very high, with an average of 39 times for one product.

Therefore, we guess that the products with App header display in the App Store are likely to be products with characteristics, highlights and high user ratings, and Apple will not only select them to enter the premium recommendations, but also select some of them to give them the exposure of header display.

Conclusion

In fact, hether it is an application product or a game product, sentiment is able to cite user resonance. Last year, the return of “Newcomer” to the App Store caused a lot of user discussions, while “Agent A” was launched with new episodes, and the user response was the same. Therefore, it is suggested that developers can also start from user sentiment when they update and launch new features subsequently, and lead users to form spontaneous propaganda.