This article is perfect for those searching for new and exciting information on apps. For your amusement and education, we’ve compiled a list of the essential app usage statistics that show just how phone-centric our lives have become.
Table of Content
- 98% of app revenue comes from free apps
- buy app downloads and installs
- buy installs ios
- guaranteed keyword ranking service
Mobile apps are not only a source of entertainment; they’re also a source of numerous conveniences, and they can be a lucrative business for those with the right idea. Mobile app development has become one of the most promising industries, from video games to banking and ridesharing apps.
Here’s the list of statistics that show how much time, money, and human resources are involved in the world of mobile apps:
Apps, Downloads, and Relevant Statistics
There were 218 billion app downloads in 2020.
Last year, an estimated 218 billion app downloads occurred. The number shown represents both free and paid apps across all mobile platforms.
78% of US smartphone users will not download an app to continue a transaction.
The mobile app download statistics reveal that 78% of US smartphone users don’t complete a transaction if a company requires them to download an app. This damages customer relations, as 80% of users say they get frustrated at the prospect of having to download an app.
Google Play Store and Apple App Store had 36.5 million app downloads combined in 2020.
Given the diversity of the online app marketplaces, it’s unsurprising that the app usage stats count this many downloads in 2020 alone.
Around 184 billion apps will have been downloaded by 2024.
According to Statista’s forecast, there will be 139 billion app downloads from Google Play Store and 45 billion from Apple App Store, 184 billion in total.
There were more than 250 million daily app downloads between 2019–2020.
Even though we can’t tell exactly how many apps are downloaded a day, a recent report shows an estimated 250 million daily app downloads between 2019–2020. Just imagine how much more there will be by the end of 2021.
Mobile App Statistics for 2021
Around 55% of all website views in January 2021 came from mobile devices.
People embraced the convenience of mobile internet access as soon as it was offered, and mobile app usage will only become more prominent with time. The shift from desktop to mobile devices has been noticeable for a while. In January 2021, over half of all online traffic came from mobile devices, excluding tablets, as the mobile app user statistics show.
Recent mobile marketing statistics show that 91% of all internet users worldwide are mobile internet users. There’s no denying it — mobile devices rule the world.
52% of males over the age of 18 use mobile devices.
Around 39% of them choose smartphones as their content consumption device, while 13% use tablets, based on the mobile app usage by age data. Clearly, the potential app user market is immense. Meanwhile, desktops are the primary device for 48% of adult males.
65% of females over the age of 18 use mobile devices.
Female users represent an even more significant part of the mobile device market, as 49% of them primarily consume content on their smartphones. In comparison, 16% of them choose to do so on tablets. The remaining 35% prefer desktops, as per the reports on mobile app usage demographics.
39% of the most frequently used apps are related to social media.
The majority of the apps that are used most fall into the social media category. When it comes to usage percentages, 39% are social media apps, 10% are gaming apps, 10% are meant for communication, and 7% are retail-related apps.
YouTube was the most popular app in 2020, with a mobile audience reach of 72.8%.
According to the app usage statistics, YouTube had a massive audience in September 2020. No wonder why many people find the platform an excellent source of income too.
98.3% of mobile users have Facebook installed on their device.
Facebook is the app we’re most likely to have installed on our phones. As of January 2021, almost everyone has accessed it on any kind of mobile phone, as shown by the latest mobile app usage statistics from Statista. And that doesn’t even include over 1.5 million fake user accounts deleted by Facebook last year.
Spotify had nearly 9.31 million downloads from android users in 2020.
The most downloaded music and audio app in 2020 for Android users was Spotify, with over 9 million downloads, as per the app usage statistics for Android phones. YouTube follows with only 4.62 million.
Telegram was the most downloaded non-gaming mobile app in January 2021.
Telegram is a messaging app initially launched for Android and iOS in 2013. In January of this year, it bagged the title of the most downloaded non-gaming mobile app, with 63 million installs.
The app download statistics for Android further reveal that TikTok follows closely, with nearly 62 million installs.
Facebook was voted an essential mobile app in Q3 2020.
When asked about essential apps, 17% of the US consumers said they couldn’t live without Facebook. Boasting more than 1 billion monthly active users, Instagram took the second spot, with 13% of those surveyed listing it as essential.
The app usage statistics further show that Gmail took the third spot, with 9% of those questioned finding it vital in their daily lives. YouTube, Twitter, Chrome, Maps, WhatsApp, Amazon, and Messenger make up for the rest of the top 10 apps Americans can’t live without at 8%, 7%, 6%, and 5%, respectively.
98% of app revenue comes from free apps.
Facts about apps like this tell us that those thinking of developing a paid app should think twice, as just 2% of the total app revenue can be attributed to this type of app. The rest of the app revenue comes from free apps that implement ads or other income-bringing methods, such as in-game currencies.
How Much Time Do We Devote to Apps?
51% of people check apps on their phone 1–10 times per day.
Recent surveys and mobile app usage statistics show that 51% of mobile app users check their apps anywhere between 1 and 10 times a day. 25% of users do so 11–20 times per day, while 2% admit to opening apps over 100 times in a single day.
An average US consumer spends more time using apps than watching TV.
The downtime habits of an average American have shifted in the last few years. TV used to be our primary preoccupation during downtime, but now we spend more time scrolling through mobile apps. The average time spent in front of the TV in 2020 was 166 minutes per day, while the app usage stats show the following numbers:
Consumers spent 3.5 trillion minutes on apps from Android devices alone in 2020.