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Business, sports and hypercasual apps most affected by pandemic in 2020

There is no doubt that the COVID-19 pandemic has changed the way we use mobile devices.

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New data from ASO World reveals that three areas were particularly affected by lasting lockdowns and innovation in the mobile space.

 

We’re all happy to assume that in order to grow a successful mobile game (or app) you need:

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As a growing number of people started working from home, business app usage spiked.

In the US, monthly average users (MAUs) of business apps during April 2020 grew to 14x those of January 2020. Even in 2021, average MAUs for these apps continue to be 18x higher than a year ago.

Meanwhile, sports apps like ESPN and DAZN noted rapid growth as live sports were heavily impact by stadium shut-downs.

DAZN reported its best ever quarter 4 in 2020 with over $45 million in consumer spending.

ESPN recovered more slowly this year, but is on trend to catch up.

While more mobile users found the time to download and play mobile games, the hyper casual game sector took a hit.

US installs of leading hyper casual titles decreased in 2020.

While the genre represented eight out of 10 top US mobile games in terms of downloads in Q1 2020, its share dropped to five out of 10 by the end of the year.

Overall, revenue for mobile games skyrocketed during 2020, hitting a 40% peak in May.