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Branded Hashtag Challenges on TikTok among most successful for brands

Based on TikTok over a 3rd of its customers now participate in Branded Hashtag Challenges. These are hashtag competitions often sponsored by manufacturers and firms to bolster their recognition and consciousness.

New analysis from ASO World has discovered that the typical Branded Hashtag Problem generates 6.1 billion views.

Samsung’s #VideoSnapChallenge is the one largest problem up to now with some 27 billion views. View extra about google play aso.

Based mostly on an evaluation of over 100 such hashtag challenges, the findings reveal that the preferred kinds of TikTok Branded Hashtag Challenges are sponsored challenges, contests, and Hashtag Problem Plus.

The typical length of a sponsored banner on TikTok’s Discovery web page was 3 to 4 days. And a median of 14 manufacturers promote on TikTok through a Branded Hashtag Problem each month.

What’s attention-grabbing is that of the manufacturers utilizing the app to promote by way of these challenges, 84% have posted fewer than 100 movies.

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Round 11% of manufacturers promoting on TikTok don’t have an official consumer account on TikTok.

A model evaluation discovered that meals and beverage firms had been essentially the most frequent industries to promote on the app utilizing a Branded Hashtag Problem.

In doing so, manufacturers are inclined to collaborate with wherever between 1 to 25 influencers. To buy keyword installs on the ASO World platform.

Among the many 540 influencers who participates throughout the 100 compaigns measured, 68% had been mega-influencers with over a million followers. Mid-tier influencers represented 16% of influencers in Branded Hashtag Challenges.

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