ASO Spotlingts: WWDC22 Investigation & App Headlines

Welcome to this week’s ASO Weekly – Gummicube’s recurring phase the place we talk about a number of the greatest occasions within the cellular app business, app retailer developments, and the way they might have an effect on your App Store Optimization technique.

This week, we’ll be exploring:


As soon as the countdown hit 00:00:00 on the WWDC22 countdown, builders and customers had been extraordinarily excited to compensate for the newest developments happening at Apple. On June sixth, Apple slowly unveiled many new options customers will quickly get entry to love the brand new lock display screen, and the long-awaited edit/unsend choice in iMessage.

View the total listing of releases in our previous blog over WWDC22.

As for builders, our ASO company has noticed some modifications to the App Retailer as WWDC22 nears its finish for the 12 months. What can builders anticipate?

1. The Launch of App Retailer Join API 2.0

With the brand new API releasing this summer season, app builders will now be capable of handle in-app purchases and subscription APIs. Builders will be capable of edit, delete and create in-app purchases, handle pricing buildings and create promotions and submit them for evaluation. Extra new options embody higher methods of responding to app evaluations and enhanced app hold information diagnostics.

2. New Assessment Submission Web page

Customized Product Pages and any In-app Occasions might be submitted for evaluation without needing to release a brand new app model. Apple has launched a brand new webpage for app evaluations as nicely.

All submissions might be simply considered from a unified interface. Moreover, Apple has launched the iOS and iPadOS evaluation submission course of, permitting builders to get submission and progress updates from their transportable OS gadgets.

The improved developer expertise will enable builders to streamline their app launch course of with fewer hurdles and necessities. With out the necessity for brand new app updates for CPPs, builders even have the liberty to get their well timed occasions out sooner and extra effectively.

By utilizing ASO technology like Splitcube in tandem with these new updates, builders can check their property earlier than releasing a brand new app replace.


The Competitors and Markets Authority (CMA) urged a right away investigation of Google Play and Apple’s “stronghold” over their app retailer platforms this week.

This isn’t the primary time Apple and Google appear to be caught within the crosshairs of worldwide antitrust watchdogs. In 2021, each of those Large Tech corporations confronted comparable fees in the USA on a federal and state stage.

Each Apple and Google deny that any of their methods in place for his or her app shops are out of compliance and that their app retailer operations are an atypical case – serving as extra of a market than a monopolized entity. The focal point for watchdogs; nevertheless, is the pricing construction with “excessive fee”, which raises pink flags for potential predatory market manipulation.

Regardless of a looming investigation, each platforms have been compliant with self-regulating on a periodical foundation to keep away from this from occurring. Each platforms enable protected and vetted apps to enter their working system ecosystems as a method of defending their customers.


Tik Toks Says ‘Take a Break’, Pushes to Finish the ‘Dying Scroll’

TikTok says an excessive amount of of a very good factor, might certainly be a foul factor. A weblog from TikTok, in mild of touts for being dangerous for psychological well being, acknowledged that customers ought to take a break from the TikTok display screen each on occasion.

To place this proposal into motion, TikTok says it plans to introduce a brand new choice for customers to pick how a lot uninterrupted time they wish to spend on the app earlier than they’re prompted to “take a break”.


As WWDC22 involves a detailed for the 12 months, builders and customers all have new options to be enthusiastic about. The official launch date for brand new iOS 16 options is ready for September. Nonetheless, builders can already see some modifications happening just like the ASA pricing construction shift and API introductions. Each Google and apple face challenges forward with mountains of worldwide antitrust laws, pushing each federal entities and Large Tech to discover a restful decision.