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Thats a Lot of Coin!

This Week in Apps is a brief, no-fluff, round-up of attention-grabbing issues that occurred within the cell business. Listed below are our prime highlights.

The Most Downloaded App in October Wasn’t TikTok — Once more!

We simply revealed our month-to-month report of probably the most downloaded and highest-earning apps for October. Let’s take a look on the outcomes:

Instagram was probably the most downloaded app on the earth, with TikTok proper behind it. Continued demand for Instagram in India pushed it to the highest of the listing once more this month.

Spotify managed to squeeze into October’s prime 10 with 20M downloads. It has been absent from this listing for fairly a while, however the reputation of podcasts and Spotify’s exclusives have been an ideal supply of recent curiosity (aka. downloads).

On the subject of cash, Tinder reigns supreme. The best-earning app within the U.S. in October was Tinder, which raked in $85M in web income within the U.S., in keeping with our estimates. 95% of that haul got here from the App Retailer, and the “relaxation” from Google Play.

What you’ll want to know: Instagram was probably the most downloaded app on the earth in October, beating TikTok for the fourth month in a row. Tinder was the highest-earning app within the U.S. for the second month in a row, bringing in $85M in web income in October.


TikTok’s Income Grew Double-Digits — Once more!

TikTok’s in a troublesome battle for downloads with rival Instagram, and being banned in India is not serving to. In any respect. However whereas new downloads aren’t rising like wildfire, one thing else is. Income.

That is a reasonably necessary one.

In October, TikTok’s U.S. web income grew by a whopping 34%! It rose 27% in September, 23% in August, and 17% in July. Even its progress charge is rising.

That is the second-largest progress thus far this yr however the first by way of absolute income. In June, TikTok’s income grew by a ridiculous 39%. In absolute phrases, that meant $3M of further web income because it grew from $8M to $11M.

In October, TikTok added $7M in further web income to its backside line. That is large.

Why is that this necessary? As a result of I believe November will not be any completely different. Nor will December or January. You get the place I am going with this, proper?

Keep in mind when Fb wasn’t as large as it’s now? Or when YouTube was nonetheless one thing solely the youngsters use? We’re on the similar place with TikTok. However we cannot be right here for too lengthy. TikTok goes to change into as foundational inside the subsequent yr.

When you’ve received an app or recreation you wish to promote you higher determine how one can do it on TikTok now earlier than it is too too crowded.

What you’ll want to know: TikTok’s income hasn’t stopped rising in a really very long time. In October, web income within the U.S. rose 35% to $27,000,000. It has an extended strategy to go earlier than it will probably topple YouTube’s, which is greater than double. However it’s shifting there and quick.

The Numbers Behind Braze’s IPO

Everybody appears to be going public recently, and this week we now have one other IPO that is coming from our business: Braze. For these of you who’ve been within the business for some time, you might know them as Appboy.

Conventional inventory analysts have a look at firm efficiency when making an attempt to determine whether or not to speculate, however on the subject of apps and cell service suppliers, that is not sufficient.

So the true query is, do you have to spend money on Braze? It is a trick query as a result of I am not a monetary advisor, so the reply is “if you wish to”, however… I can provide some knowledge that will help you perceive Braze a bit higher.

Let’s begin with some stats after which proceed to my ideas on this one:

  • What’s Braze?A service that helps firms deliver customers again into their cell apps utilizing push notifications and e-mail utilizing guidelines round conduct. Braze has an SDK (Software program Developer Package), which app homeowners drop of their app, they usually can then try to interact customers by speaking to them at the perfect time. It is a bit extra sophisticated, however this must be the gist.
  • How well-liked is it?4,329 apps and video games have Braze’s SDK put in.
  • Who’s utilizing it?Loads of large names, together with HBO, McDonald’s, Etsy, Walmart, Instacart, Klarna, and plenty of different family names. In response to our estimates, apps that use Braze had been downloaded greater than 70M occasions within the U.S. within the final 30 days.
  • How lengthy have they been utilizing it?Many well-liked apps added Braze a few years in the past, however extra appear to be onboarding. Etsy, for instance, added Braze’s SDK 5 years in the past. ESPN a yr in the past, and McDonald’s a number of months in the past.
  • How briskly is it rising?Within the final yr, greater than 1,300 apps and video games began utilizing Braze,
  • What’s churn like?Within the final yr, 257 apps and video games stopped utilizing the Braze SDK. The listing features a few recognizable names however not as recognizable as those that joined.
  • Is it the most well-liked alternative? Braze has a star-studded consumer listing, however rivals like Airship (which was once referred to as City Airship) and Adobe have a bigger set up base. There are additionally fairly a number of small rivals on this market.

These stats come straight from our proprietary SDK and App Intelligence knowledge units, which you’ll entry, too, for lead technology + qualification, market analysis, and aggressive intelligence right here.

What I see in these stats is quite a lot of alternative. Progress appears to be robust, and when consolidation begins, and that is inevitable, there are sufficient smaller gamers that Braze can purchase with what it earns with its IPO cash.

What you’ll want to know: Braze, an organization that improves engagement utilizing push notifications, is about to IPO. Braze has a formidable listing of greater than 4,000 apps and video games that use it, together with Walmart, Pokemon Go, Etsy, and plenty of others.

Showtime’s First Million

HBO Max and Disney+ command the highest-earning chart month after month, similar to we noticed in our newest month-to-month report. However! This week a unique streamer overtook each, if just for a second, because the highest-earning app within the U.S.

That is Showtime, which hit its first million-dollar day on Monday. And that is web income.

Our estimates present that Showtime’s cell apps have been averaging $45K in day by day web income over the previous few months. They’ve seen a number of peaks, however the largest one reached $450K again on the finish of August. Nowhere close to final week’s peak.

This peak was by far the largest for Showtime, including $1M of web income in someday. However that is not the one thrilling factor about it. This wasn’t a single-day peak however slightly progress all through the weekend.

Between Friday and Monday, Showtime’s apps added $2.8M of web income to its backside line and greater than 300,000 new viewers, in keeping with our App Intelligence.

Curious what occurred? Content material occurred! The return of Dexter, a preferred present with a cult following, and a giant boxing match. There isn’t any higher mixture of content material a streamer will be placing out to get engagement, which is precisely why the app rose so excessive so quick.

At a time the place the streaming market is starting to really feel the impact of saturation, content material is the playmaker. It feels just like the race is split into two teams, HBO Max + Disney and everybody else. However that does not imply others cannot peak as effectively.

I’ve stated this earlier than and can say it once more, cable is perhaps dying, however the best way it bundled content material will make a comeback.

What you’ll want to know: Showtime’s cell app had its first million-dollar day this week. This milestone was the results of a boxing match streamed over the weekend + the return of well-liked present Dexter.

NFTs (Lastly) Get to the App Retailer

It looks like everybody round me this week talked NFTs. Household, the man who cuts my hair, and even an Uber driver! However I would not deliver it up if there wasn’t extra.


The Simpson’s received into the NFT recreation this week, as did Marvel characters. The characters had been out there for buy for round $60 by way of a market referred to as VeVe, which partnered with Disney.

The brand new tokens had been launched on Sunday and offered out by Tuesday. We estimate that in these three days, customers spent $4.8M within the VeVe Market throughout the App Retailer and Google Play. nonetheless, the bulk got here from iPhone homeowners. And that is gross income. Apple and Google saved roughly $1.4M of the loot, leaving VeVe with $3.4M in three days.

The procuring spree continued into Wednesday, which was VeVe’s finest day of income. We estimate that VeVe earned $1.3M of web income in a single day

Downloads additionally rose sharply because the new tokens debuted, rising greater than 600% vs. the day by day common.

What does this imply? It implies that like the best way crypto made its means into the mainstream, so are NFTs, due to how simple they’re to eat through app. Disney’s seeing that. Playboy did too a number of days in the past, and plenty of different family names are leaping on this wagon.

Whether or not or not you perceive NFTs or assume they’re foolish (or sensible), I am fairly positive that now they’re out there through a user-friendly app, and with large names behind them, we’ll see this occurring rather more typically.

What you’ll want to know: NFT consumers spent greater than $3.6M by way of the VeVe Collectibles app between Sunday and Tuesday shopping for new tokens launched by Disney. The brand new units, which supplied Simsons and Marvel characters, had been launched on Sunday and offered out by Tuesday, making VeVe the primary NFT app to make it to the highest of the charts.

App Intelligence for Everybody

The insights on this report come from our proprietary, high-quality app intelligence. App makers, entrepreneurs, banks, traders, and journalists everywhere in the world depend on our intelligence daily. Be taught extra →

Observe: All figures included on this report are estimated. Income is all the time web, that means it is the quantity the developer earned after Apple and Google took their charge.