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What You Need to Know About iOS 14 and App Clips from Apple’s September Event

As they did for WWDC20, Apple introduced their September occasion nearly and shared quite a few updates together with new merchandise, just like the Apple Watch Collection 6 and new iPad Air, and subscription choices, equivalent to Health Plus and Apple One.

On the finish of the occasion, Tim Cook dinner introduced that iOS 14 (together with iPadOS 14, tvOS 14, and watchOS 7), can be out there beginning as we speak. We’re happy to share that Airship is able to help your apps with day-one help for iOS 14 with model 14.1.0 of our iOS SDK.

As we talked about in our WWDC recap weblog submit, we’re notably enthusiastic about App Clips this yr. Right here’s what you should find out about this new function and the way you should use it in your iOS advertising technique.

What Are App Clips?

Consider App Clips as a miniature model of your app. They’re designed to supply customers a subset of performance to your app, permitting them to open the clip shortly and carry out necessary duties within the second. They’re meant to be quick, light-weight and straightforward to make use of for all kinds of transactions, equivalent to making a reservation or renting a scooter. App Clips are a good way to get customers acquainted with your app with out requiring them to obtain a full app.

Sending Messages with App Clips

You is perhaps questioning how one can begin sending messages to customers who obtain your App Clip. What if a person books a desk and also you need to ship them a affirmation message? Or, maybe a person orders take out and also you need to allow them to know their order is prepared? Airship has you lined.

Probably the most thrilling half about App Clips is that they help push notifications with a brand new ephemeral notification permission setting. We’re glad to share that beginning as we speak, Airship prospects can ship notifications to App Clip customers immediately from the Airship platform. Bear in mind, when a person provides your App Clip to their gadget, you now have computerized permission to ship them notifications for 8 hours.

How Does It Work?

Relying on your corporation, you will have one occasion of your App Clip or a number of cases. Take a restaurant reservation reserving platform for example. If this was your model, you’d probably supply an App Clip for every completely different restaurant {that a} person can reserve a desk for, and thus customers might have a number of cases of an App Clip on their gadget.

When it comes time to ship notifications to a person, you need to be sure to are sending your notifications to the proper occasion of your App Clip. Along with updating our SDK to help App Clips, we now have additionally added help to our API, giving prospects the flexibility to ship notifications to a particular occasion of an app clip utilizing the goal content material ID area.

At the moment, Apple limits notifications for App Clips to transactional use instances. Prospects can make the most of our Push API to ship one-off transactional notifications to particular customers, or arrange an automatic marketing campaign that may set off a notification to a selected app clip when a particular occasion happens, equivalent to a person inserting an order.

We’re actually excited concerning the prospects App Clips unlocks and the way our prospects will begin utilizing this new function. To get began as we speak, take a look at our documentation.

Our product crew is at all times trying to hear direct buyer suggestions, so if you happen to begin to use App Clips and need to share suggestions or talk about your use instances with our crew, we’d love to listen to from you. Drop us a line or attain out to your Account Supervisor.