What kind of content is prohibited from appearing in ASA Apple Search Ads?

Within the early morning of June 23, 2021, the ASOWorld technical group seen that when Apple launched the “Mainland China” regional choice within the search promoting ASA backstage, it additionally up to date the “Apple Promoting Coverage.” The up to date content material contains clearly prohibited content material and restricted content material in ads. The ASOWorld group has organized these contents to assist everybody keep away from behaviors that Apple doesn’t enable when selling merchandise and enhance supply effectivity.

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What sort of content material is prohibited from showing in ASA Apple Search Advertisements?

Prohibited content material in adverts

Apple clearly stipulates within the up to date “Apple Promoting Coverage” that the next content material within the supply materials of the App won’t be able to be delivered:

Discriminatory content material: Promoting content material that promotes hatred, violence, harassment, or racism in opposition to people or teams based mostly on race, gender, creed, nation of origin, incapacity standing, non secular affiliation, age, language, sexual orientation, gender id, or monetary standing.

Defamatory content material: slanderous, libelous or defamatory promoting content material.

Vulgar content material: Vulgar or obscure promoting content material, together with soiled phrases or phrases.

Grownup content material: Promoting content material that promotes grownup themes or pornographic content material, corresponding to pornography, Kama Sutra, erotic content material, or content material that promotes “intercourse abilities” or different intercourse video games.

Managed Substances: Promoting content material that instantly or not directly promotes or promotes the sale, distribution or use of any tobacco merchandise, unlawful medication, medication, weapons, ammunition, explosives or fireworks, extreme ingesting or underage ingesting.

Controversial content material: promoting content material that’s thought-about offensive, pornographic, or incorporates private assaults, bullying or threatening people or particular person companies or firms.

Falsified paperwork: promoting content material that falsifies propaganda paperwork, educational {qualifications}, certificates and different supplies.

Improper enterprise practices: Incentives to obtain or manipulate, filter, or faux critiques, suggestions, faucets, or obtain ads in an improper method.

Fraudulent content material: Promoting content material ought to be trustworthy and clear, and should precisely replicate the services or products you present. False, fraudulent, dishonest or misleading statements or content material (together with deceptive titles, statements or icons) usually are not allowed, together with the next:

“Get wealthy fast” scams, “free earnings” or related incomes alternatives or services and products
Free services or products and fortunate attracts, corresponding to “You’ve been chosen to win totally free…”

“Free merchandise” that require cost of any kind of cost, administration charges, transportation charges or different charges, so they aren’t actually free merchandise

Misleading pricing and worth statements: The listed services or products should be clear and clear to customers, and should not misrepresent the true nature of the services or products (costs and any price statements should be correct beneath all circumstances).

Unlawful promoting content material: promoting content material that doesn’t adjust to relevant legal guidelines and laws, together with the legal guidelines and laws of every nation or area the place the promoting content material is disseminated.

Unlicensed promoting content material: Promoting content material that lacks mandatory licenses, permits, or different authorizations required by legal guidelines, together with the legal guidelines and laws of every nation or area the place the promoting content material is disseminated.

Questionable legality: The legality of the services or products promoted by the promoting content material is uncertain, for instance, passwords obtained by improper means, pyramid schemes, merchandise used to bypass pace testing legal guidelines, or the goal nation or area is on the US commerce embargo checklist or sanctions Listing.

The next content material is just not allowed to be marketed in Mainland China:

Gaming: promoting content material that promotes gaming services or products.

Digital playing: The promoting content material promotes digital slot machines and different simulated on line casino playing.

VPN: The services or products promoted by the advert content material is designed to obscure the IP deal with or consumer location.

Prescribed drugs and medical gadgets: The promoting content material promotes pharmaceutical merchandise and medical gadgets.

Debt assortment: The promoting content material promotes debt assortment providers.

Funeral or funeral providers: The promoting content material promotes funeral or funeral providers.

Pesticides: The promoting content material promotes the sale of pesticides.

Worldwide Marriage Company: The promoting content material promotes the providers of worldwide marriage companies.

Authorities paperwork: The promoting content material promotes the sale or use of unauthorized authorities certificates or different paperwork (corresponding to ID playing cards, information, permits, invoices, and many others.).

Language: Promoting content material not primarily displayed in simplified Chinese language.

Restricted content material

Apple additionally identified that App could also be topic to corresponding restrictions when promoting in several international locations and areas. The restricted kind could also be the necessity to choose the suitable age viewers, or present the mandatory licenses or permits within the nation or area. As well as, builders are additionally accountable for actively and appropriately proscribing promoting content material. E.g:

Alcohol: Some international locations and areas might prohibit or limit ads that promote the sale or consumption of alcohol, or ads that point out the consumption of alcoholic drinks. All textual content, photos, movies, and audio used for promotional or promoting functions should describe the suitable age group and context.

Relationship: In some international locations and areas, promoting for courting and associated providers could also be prohibited or restricted.

Gaming: In some international locations and areas, ads for gaming-related providers could also be prohibited or restricted.

Medicines and medical therapy: In some international locations and areas, content material promoting that promotes pharmaceutical merchandise, medical gear, medical providers, or medical strategies could also be prohibited or restricted.

The above content material is for the restrictions on ASA promoting in all areas. When promoting in mainland China, you’ll want to pay further consideration to the next factors:

• App may have to offer some qualification certificates when inserting ads on ASA, corresponding to enterprise licenses, permits, different types of authorities approval, or different supplies or info in an effort to place ads in mainland China.
• Promoting in sure industries or classes could also be restricted to industrial firm entities, and particular person models can not perform promoting.
• Sure industries or classes of promoting have age restrictions.