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Optimizing Your App Title: Keywords vs. Brand Name

An app title represents house to showcase your app’s identify and branding; nonetheless, it additionally has much more potential than simply this. App titles on the App Store and Google Play carry the strongest weight when it comes to key phrase indexation! Due to this fact, to maximise your search visibility and key phrase optimization technique, app titles have to be written after thorough analysis and evaluation.


Table of Content

On this weblog, we take a deep dive into the advantages and dangers of including further generic key phrases to the app title and spotlight the standards you need to contemplate earlier than making these choices.

Many app builders ponder whether they need to solely add their model identify to their title, or whether or not they need to embody further key phrases to totally optimize the character house (30 characters on each the App Retailer and Google Play).

Skilled Tip

Looking on the prime 100 free apps in all classes in Brazil, France, Germany, India, Spain, the UK, and the USA, we see that, on common, 41% of apps on the App Retailer and 47% of apps on Google Play embody further generic key phrases of their titles. Nonetheless, this development is stronger in some classes than others.

To get this knowledge, we took a have a look at the highest 100 free apps in every class on the shops and computed the ratio of app titles with further generic key phrases subsequent to model names, separated by an emblem.

Which Android apps optimize titles with generic key phrases?

On Android, apps within the Relationship, Social, and Pictures classes primarily have a tendency so as to add generic key phrases subsequent to their model names in app titles.

We see that almost all of those courting, social, and pictures apps have quick model names that aren’t self-explanatory and may depart retailer guests confused in the event that they haven’t heard of the model earlier than (e.g., “badoo,” “toonapp,” and “prequel”). In these circumstances, including generic key phrases subsequent to the model identify offers customers with a higher understanding of the apps’ functionalities and facilitates their selection to pick out the app that most closely fits their wants.

Alternatively, the Sports activities and Informal sport subcategories (in addition to the Occasions class) have the lowest share of apps that add generic key phrases to titles. Looking on the prime charts right here, we discover that informal video games sometimes have very self-explanatory icons and model names equivalent to “cash rush” and “colour match.”

The identical is true for sports activities video games which typically specify the kind of sport inside the model identify itself, equivalent to “pool,” “soccer,” and “ufc,” or have very sturdy model notoriety, equivalent to “ea” or “fifa.” Because of this, generic key phrases within the title are much less important to spotlight the apps’ functionalities or encourage downloads.

Which iOS apps optimize titles with generic key phrases?

Much like Android, utility classes on the App Retailer, like Graphics & Design, Picture & Video, and Productiveness, have excessive shares of apps with further generic key phrases in titles. The identical can be true for on line casino, technique, phrase, card, and board video games which normally point out the particular sort of sport subsequent to their model.

The classes which might be principally dominated by apps with brand-focused titles are video games. As on Google Play, racing, sports activities, simulation, and informal sport titles are inclined to solely populate their titles with model names.

So, is there a correlation between the app/sport class and tendencies to optimize the app title with generic key phrases? What standards must you look into earlier than deciding whether or not so as to add generic key phrases to your title?

Advantages of solely including your model identify to the app title

When selecting an app title, some app builders are completely satisfied to solely add their model identify, as this protects time and assets. App builders’ major concern round app title optimization is conversion. Some app entrepreneurs argue that including generic key phrases subsequent to the model identify could have a adverse impression on the model picture and exclusivity as a result of customers could affiliate keyword-stuffed titles with lower-quality apps.

One other advantage of brand-only app titles is consistency. It might probably cut back the danger of person confusion and end in a extra constant and clean funnel throughout each advertising and marketing channel that your app seems on, such because the journey from Fb App Set up Campaigns to the app shops.

Advantages of concentrating on generic key phrases within the app title

Improve search site visitors and visibility

From an ASO perspective, including high-volume, related key phrases to your app title can enhance your search site visitors and attain, particularly because the title holds essentially the most weight for the indexing algorithm on each shops.

Enhance app conversion fee

Including further key phrases to specify your app’s options/functionalities may also enhance your app’s conversion fee, as retailer guests could have a clearer understanding of your distinctive promoting proposition. That is very true for Google Play, the place the quick description and screenshots don’t seem in search outcomes (for generic key phrase searches), that means that the title and icon should be extra self-explanatory.

Beneath is an instance of the search outcomes for the key phrase “courting” on Google Play (US). Some customers might not be conversant in all these manufacturers; due to this fact, together with generic key phrases may also assist conversion on this case.

Assist customers (and retailer algorithms) higher perceive your app’s functionalities

Generic key phrases within the app title can enhance the general notion of your app each when it comes to potential customers and the shop algorithms. By absolutely optimizing your metadata, you assist the app shops achieve a greater understanding of your app, permitting the algorithms to reclassify your app in additional related search and Browse sections.

What to think about when creating an efficient app title

Model notoriety

The primary ingredient to think about when crafting an app title is your model notoriety: How recognizable and common is your app identify to retailer guests? The extra recognizable and standalone your model identify is, the much less you may want generic key phrases. Right here, you need to use our ASO software to measure the efficiency of your present app identify and estimate the variety of downloads every key phrase brings to your app.

Character house

The second ingredient to guage is whether or not you even have sufficient character house left in your app title to focus on generic key phrases. In that case, you possibly can create a listing of potential key phrases so as to add to your title and examine their metrics to at least one one other.

The important thing metrics that can show you how to prioritize the key phrases with essentially the most potential embody the quantity, likelihood, and relevancy rating (solely obtainable for apps on the US shops). After you have your first choice, you possibly can then use our Optimize Metadata function to calculate the potential site visitors positive factors your app would expertise should you focused these key phrases in your metadata.

Your app’s branding

At this stage, you possibly can enter into discussions along with your model advertising and marketing crew round your model pointers. This can permit you to agree on the key phrases which might be essentially the most aligned with the messaging you wish to goal, and people which might be concurrently capable of drive site visitors to your app.

After you have a model of your new/up to date app title, it’s time to check and replace your metadata on the shop. Following this, we advocate ready not less than two weeks to measure the impression of your work. Don’t overlook to combine your console to have a clearer imaginative and prescient of the impression on downloads and class rating!

Common pointers for app titles on the App Retailer and Google Play

Suggestions for the App Retailer:

The App Retailer permits a most of 30 characters for the app title. As soon as your model identify has been included within the app title, use all of the remaining house for as many related key phrases as doable.

Suggestions for Google Play:

Much like the App Retailer, Google Play additionally limits app titles to 30 characters. Use a transparent and exact title and model identify to your app on Google Play. Do not forget that up to date Google metadata insurance policies (2021) now not enable the usage of key phrases indicating retailer efficiency, rating, awards, or calls-to-action in app titles.