Do you end up losing time on tremendous repetitive ASO duties? Our App Retailer API means that you can automate and customise a variety of workflows to assist improve your workforce’s effectivity, unlock time for different development initiatives, and visualize app retailer knowledge, your method. The probabilities are limitless!
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Bringing much more worth to your ASO work, now you can programmatically entry AppTweak’s database of key phrase suggestions. Having gathered key phrase insights day-after-day since 2014, this represents knowledge from over 10 million key phrases and three million apps in 100+ international locations.
On the lookout for key phrase inspiration exterior of brainstorming periods or your opponents? To make sure your app stays extremely seen on the shop, you want to concentrate on the newest key phrase tendencies that can allow you to enhance your natural app development and plan an efficient app advertising and marketing technique.
Our new key phrase strategies endpoints will permit you to just do this! On this weblog, we’ll cowl fascinating use instances of API entry to key phrase strategies, present you the information now obtainable, and spotlight how one can combine this knowledge into your software program. Preserve studying to be taught extra about:
- The key phrase suggestion endpoints now obtainable with AppTweak’s API.
- Key phrase strategies in your Apple Search Advertisements campaigns.
- Trending key phrases in your area.
- High key phrases out of your opponents.
- Tips on how to combine our key phrase strategies into your software program.
Key phrase suggestion endpoints with AppTweak’s App Retailer API
To permit you to programmatically entry key phrase strategies through our API, the next endpoints at the moment are obtainable:
- Key phrase strategies by app: Returns the key phrases for which the chosen app ranked within the prime 100 search outcomes a minimum of as soon as within the final 3 months. You may kind this checklist by rating place, search quantity, or “rating.” The “rating” is an indicator between 0 and 100 that estimates how efficient a key phrase is at driving downloads for the chosen app.
- Key phrase strategies by class: Returns an inventory of in style key phrases for a given class, based mostly on the top-performing key phrases for that class’s prime 50 apps.
- Key phrase strategies by quantity change: Returns an inventory of key phrases that skilled the largest change in search quantity over a specific date vary.
- Key phrase strategies by development: Returns the key phrases that Apple shows within the “Search” tab earlier than a person has typed something (over a given date vary).
Obtain key phrase strategies in your Apple Search Advertisements campaigns
Wish to uncover key phrase strategies which are repeatedly up to date whereas remaining related to particular apps? AppTweak has obtained you coated.
Connecting your platform to AppTweak’s API will permit you to create a full key phrase advert efficiency dashboard. In addition to key phrase strategies, we suggest you observe the rankings, volumes, and downloads per key phrase. The picture under reveals an instance dashboard that you possibly can simply create your self.
You may then automate the dashboard to be up to date on the frequency you need. Permitting you to customise your ASO insights your method, you possibly can even create new KPIs – akin to a volume-to-difficulty ratio – that will help you spot alternative key phrases with excessive search visitors and low competitors.
Uncover trending key phrases in your app retailer area
Within the App Retailer Search tab, customers obtain key phrase strategies even with out having typed something. We name these “trending key phrases,” which appear like this in your telephone.
While you click on on a key phrase from this checklist, Apple launches a seek for the chosen key phrase. It may be significantly fascinating to control these trending key phrases to assist plan your ASA campaigns or create discoverable in-app occasions.
Each graphs present fascinating insights:
- Video games appeared to development extra in October 2021 than in April 2022 (5 associated key phrases in October vs. 0 in April). A possible clarification might be that COVID-19 instances have been comparatively larger in October than in April the next 12 months, inflicting folks to remain house extra (and thus play extra cell video games).
- Journey apps have been fairly in style in April 2022 (3 out of the highest 4 key phrases). The upcoming summer season break and low COVID instances may clarify this.
- The distribution of trending key phrases throughout international locations was extra balanced in April 2022 than in October 2021. As an example, just one trending key phrase in Myanmar made it to the highest key phrases throughout South East Asia in October. As an alternative, half of the trending key phrases in Myanmar that month have been for native apps within the banking or telecom sector.
Obtain month-to-month updates of your opponents’ prime key phrases
Suppose your opponents get most of their downloads from their model identify? This may properly be the case, however don’t neglect that generic key phrases (and their mixtures) may also signify a good portion of installs. Spy in your opponents’ visibility methods to establish their strengths/weaknesses and your future alternatives.
Within the instance under, we examine three meditation apps (two extra established apps, Calm and Headspace, and a more recent app, Stability) on the UK App Retailer. We regarded on the 10 key phrases driving essentially the most downloads, represented by the “rating” parameter of our key phrase strategies by app endpoint, in Might 2022.
High generic key phrases for Stability, Calm, and Headspace on the UK App Retailer (Might 2022)
Curiously, the Stability app relied on just one generic key phrase (“meditation”) to drive downloads, whereas downloads for the 2 different apps have been unfold throughout 5 generic key phrases. From there on, it might be fascinating to research how Stability may improve its rankings for these alternative key phrases like “sleep” and “mindfulness.”
Tips on how to combine our key phrase strategies into your software program
Our API responses might be in JSON format. There are a number of methods to combine them into your chosen software program:
- Create a proof of idea: Storing the JSON response as a neighborhood file might be the best solution to validate your checks.
- Combine the response in your individual instrument: We suggest following the identical logic as the remainder of your instrument, whether or not it’s a relational database (SQL) or document-oriented database (Mongo DB).
- Combine the response in a web-based dashboard: Create a CSV file from a Google Sheet and write an app script to automate it.