aso google play store

How to Choosing Google Play ASO Keywords

Selecting Google Play app key phrases for the primary time could be a little daunting. So many questions…so little time. Will you make the precise decisions or will you completely screw it up? Properly, let me put your thoughts comfy. You received’t get it 100% proper the primary time.

So take it straightforward and simply give attention to studying the app optimization course of. Fortunately, it may be damaged down into three easy steps. This put up will present you precisely what they’re and how one can observe alongside together with your app.

Remember the fact that this lesson is solely about the right way to choose the precise key phrases to your app. Testing and additional app optimization (out of your app icon to your Play Retailer video) are additionally lined in this put up on the right way to optimize your Android itemizing.

We needed to maintain this information as easy and actionable as doable.

Let’s get began…


Earlier than we get into it, keep in mind that the key phrases that you just give you ought to be “obtain” key phrases. Because of this somebody will seek for these key phrases to obtain an app like yours.

Steer clear of phrases which might be too generic.

Additionally make sure you use long-tail key phrases.

We have already got an incredible visitor put up on the right way to brainstorm for iOS key phrases. In case you haven’t learn that but, take a few minutes to pop on over there and take some notes.

Then begin a spreadsheet to your key phrases. It doesn’t must be fancy. You simply want a spot to document your concepts.

At first, you simply wish to document the next:

  • Key phrase
  • Rating Problem
  • Visitors
  • Notes

You’ll be able to increase on that record later, however that may get you began.

The method for brainstorming key phrases is just about common throughout all app shops, so don’t get caught up in the truth that the visitor put up is primarily written for the App Retailer. However there are a few Google Play App Retailer particular factors that had been disregarded, so we are going to embody them right here.

Methods to Analysis Google Play Evaluations

Evaluations are an incredible supply of key phrases, however it’s a ache to undergo all the opinions manually. Fortunately, there are instruments that may provide help to do that.

For instance, through the use of the the Cellular Motion assessment evaluation device, you possibly can seek for key phrases that may lead you to different key phrases. One phrase you may wish to seek for is “enjoyable.”

Individuals who write this phrase of their opinions often like the sport, so they could embody different key phrases that they might seek for to discover a related app.

So analysis the opinions of your app or your rivals and see what you discover. It may very well be simpler so much simpler than you assume.

Methods to Spy on Google Play App Key phrases

Subsequent, check out the key phrases that your rivals are rating for. Keep in mind, at this level, you aren’t attempting to find out if they’re good key phrases or not.

You’re merely brainstorming for concepts. So take down each single key phrase concept and kind it out later.

A platform like Sensor Tower might help you spy on the Google Play key phrases of different apps. Here’s a pattern of a few of the key phrases that Conflict of Clans ranks for.

Fifa? Yeah that’s a bizarre one, however who is aware of, there is perhaps a hidden connection. One thing to place in your record and analysis later.

Need to be taught extra about ASO? Try our App Retailer Optimization sources: all our greatest content material in a single place!


Now that you’ve a listing of key phrases that you just assume could be good to your app, it’s time to get some onerous knowledge on each. Watch this video to see the method in motion. In case you favor the textual content model, it’s supplied under the video.

Let’s take key phrase and use it for instance. On this instance, I’m going to make use of the sport Conflict of Clans because the app and analysis the key phrase “fort.”

Remember the fact that this sport will get hundreds of thousands of downloads a month and most apps received’t be capable of rank for the key phrases that it ranks for. However don’t fear, I’ll present you the right way to choose the key phrases your app is probably going to have the ability to rank for, within the subsequent part.

OK, so let’s look the Cellular Motion knowledge first. I set Conflict of Clans because the app that I’m researching and added the key phrase “fort” to the record. Only for the heck of it, I additionally added one other key phrase that they don’t rank for (“dragon”).There are two issues that it’s important to think about, the Search Rating and Likelihood. The remainder of the data is secondary.

Clearly, if you’re already rating for a key phrase, it is best to make an observation of that. At all times look to switch poor rating key phrases with higher ones.

The Search Rating is the relative variety of searches {that a} key phrase will get. On this case, the upper the quantity, the extra visitors it will get.

The Likelihood metric is the likelihood that Cellular Motion says the app has at rating within the prime 10 for that key phrase. The nearer to 100% you will get, the higher. This metric is app particular, so it may give you a good suggestion of how nicely the app will do, which you don’t get with a generic rating.

Completely different firms could have totally different metrics. For instance, Sensor Tower has Problem Rating and Visitors Rating.

Visitors Rating is out of 10 and the upper the quantity, the extra searches the key phrase will get a month. Their Problem Rating is a measure of the general rating issue of the key phrase. It’s not particular to the app.

There are different ASO platforms on the market, however these are simply two examples. Every one could have its personal terminology, however the ideas are the identical.

So for every key phrase in your record, document the metrics from the ASO platform you employ.


Now it’s time to make some decisions. Which key phrases are you going to focus on first?

Properly, since you place your key phrases into the outline of your app, key phrase size isn’t a giant concern…like it’s with iOS. Nonetheless, the choice course of is in any other case fairly related.

You’re on the lookout for key phrases that you could rank within the prime 10 for.

Many app publishers make the error of focusing on key phrases which have a whole lot of visitors, however they haven’t any shot at rating for. It doesn’t matter if the key phrase will get a billion searches a month, when you can’t rank for it.

Rating within the prime 10 for a key phrase that will get some visitors will provide you with extra downloads than rating within the 100’s for a key phrase that will get a ton of visitors. No one will scroll that far.

Due to this fact, you wish to select key phrases on the next standards (so as of reducing significance):

  • Obtain relevance – As I discussed to start with, is that this key phrase one thing that individuals will seek for, with the intent of downloading an app, or is it only a generic key phrase?
  • Skill to rank – You’re on the lookout for key phrases which might be straightforward to rank for, particularly if you’re simply beginning out. This implies a excessive Likelihood or a low Problem Rating…or an analogous competitors degree, for no matter metric you might be utilizing.
  • Searches – Solely after you have got evaluated these two metrics do you take a look at the quantity of search quantity that the key phrase is getting. All else being equal, now select the key phrases with increased visitors.

Additionally it is useful to have a look at different apps to see roughly what number of downloads they’re getting. This can provide help to additional gauge which key phrases you possibly can rank nicely for.

It’s not an actual measurement as a result of there are various elements that have an effect on key phrase rankings, nevertheless it does offer you a good suggestion of what ballpark you might be in.

Let’s return to Conflict of Clans, for instance. Most ASO platforms like Sensor Tower, App Annie or Cellular Motion have this info when you subscribe to their App Intelligence choices.

One other platform that you could possibly additionally use is Apptopia. Once we take a look at Apptopia, we see that Conflict of Clans had roughly 3.72M downloads in February 2016.

Due to this fact, if you wish to compete with the key phrases that CoC ranks within the prime 10 for, you’ll have to be placing up these sorts of obtain numbers…roughly.

If not, then you’ll have to select key phrases which might be simpler to rank for.


After getting prioritized the key phrases you’re going to goal, it’s time to put them into your app description and app title (if doable…we all know, it’s solely 30 characters). To get superior recommendations on the right way to optimize your app, check your ASO and extra, make sure you learn our different Google Play advertising posts.