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How to make a Promo video for your Android app

In Google Play Retailer, the brief description of an app has a powerful impact on the ASO in key phrases rankings and conversion price. Google permits builders to embody as much as 80 characters for the brief description, and if the customers have an interest to know extra, they will develop the brief description to view the complete description of your cellular app or recreation.

A well-composed brief description is the spotlight of all the most effective issues about your app or recreation, and the most effective use {that a} developer can provide to this discipline is to incorporate the core key phrases and the principle function of your app.

Fast tip: Prefer it occurs with the title, including emoji within the brief description defiitely catches customers’ eye!


The outline in Google Play is particularly essential as a result of it’s an On-Metadata issue that’s liable for Search and Conversion. On this discipline it’s a must to embody all of the key phrases of your app or recreation, mixed with a strong call-to-action.

To start with, the outline serves the aim to enhance your app’s place within the Google Play Retailer search algorithm, so it must be searchable. And secondly, it helps to persuade your potential customers to put in your app, so it must be actionable.

The utmost size for an outline in Google Play is 4.000 characters. The most effective observe is to incorporate your goal key phrases a couple of instances, and you will need to point out the core ones within the first and within the final traces of the outline to enhance rankings for these key phrases.

Not like Apple App Retailer, Google indexes ALL content material of your app description and it helps with ASO.

Just a few ideas for an ideal description:

  • Use the utmost potential variety of characters for description. 3000-3500 char is OK.
  • Localize description to ALL potential languages.
  • Search for mid and long-tail key phrases and add them to your description.
  • Use bullet factors to arrange the knowledge in a transparent and visible means for the person.
  • Describe the most effective options of your app.
  • Write briefly paragraphs with out an overload of data.
  • In case your app has received a contest or award, brag about it!
  • Embrace a call-to-action that comprises a way of urgency (e.g. “Obtain now and begin an journey”)
  • Assist your description along with your social media profiles or hyperlinks to communities of customers of your app.


An icon is the primary visible impression that your app can have on the person, an essence of your utility. Proper after making the search request in Google Play, what the customers see is a big record of apps with totally different names and icons, and at this level the customers will resolve which app to take a look at and set up.

A putting, engaging icon is a key piece of your app’s look, and it immediately impacts the Conversion Fee. A picture is price a thousand phrases!

Furthermore, the icon (in addition to the title and developer title) are the issues that customers see within the precise search lead to Google Play Retailer, so these parts are ones which have essentially the most impression on the search ASO.

To publish your app web page in Google Play Retailer, you want a high-resolution icon. Google has the next necessities for builders:

  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Most file dimension: 1024KB

Some tricks to put a highlight in your app icon:

  • Make your icon coherent with the aim of your app or recreation.
  • Persist with the general model of your app.
  • Examine your competitors and be totally different.
  • Use vibrant colours to seize the eye.
  • Keep away from textual content in your icon.
  • Play with easy types and harmonizing colors.
  • Including borders to the icon makes it extra seen.
  • Comply with the design tendencies, be fashionable and progressive – bear in mind how flat design stole the present?
  • Take a look at, take a look at, take a look at – A/B take a look at your choices with Google Play experiments to discover a good one!
  • Take a look at once more ?

If you’re prepared to begin designing, learn this nice case research by Incipia on easy methods to choose the most effective app icon. Or go to Artistic Bloq for inspiration on some superior icon designs! Searching the Google Play Retailer will also be useful to seek out out new tendencies for icons.

Characteristic Graphic

One other key ingredient for Conversion Fee Optimization (CRO) is the Google Play characteristic graphic that’s displayed earlier than your screenshots you probably have a video.

Fundamental necessities for characteristic graphic from Google are:

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px by 500px

Comply with these easy ideas whereas designing your characteristic graphic:

  • Don’t embody any essential visible or textual data close to the borders and within the backside third of the graphic.
  • Heart the knowledge/textual content/brand horizontally and vertically.
  • Use massive font sizes for texts.
  • Thoughts that your characteristic graphic can be utilized alone with out app icon, so follow your model and make it recognizable.
  • A/B take a look at your graphic to see which one has higher conversion price to put in (that is your finish aim). Use Google Play experiments for this.
  • Take an opportunity to vary the theme for a season, essential announcement, or an X-mas vacation, for instance.
  • Bear in mind to localize your characteristic graphic alongside with title and outline, in case it consists of textual content.

Take a look at this put up for extra finest practices and examples of characteristic graphics.

Promo video to your Android app

If a picture is price a thousand phrases, a video is price a thousand pictures!

In Google Play Retailer you’ll be able to add a YouTube promo video to boost your app or recreation id. It’s essential to grasp that there are variations between video on the Play Retailer and video on the iOS App Retailer. It’s not one dimension suits all and also you wish to optimize for every retailer.

The thumbnail of your promotional video might be your characteristic graphic and positioned earlier than your screenshots (see above).

Need us to check out your app and put collectively a proposal (together with a free script) to your Play Retailer video? Take a look at our app video providers.

Merely enter the URL of the video within the “Promo video” discipline, and bear in mind these Google ideas:

  • Be sure that to make use of a person video’s YouTube URL, not a YouTube playlist or channel URL
  • Don’t use an age-restricted video as your app’s promo video

You possibly can localize your video, too. To do this, add your video in numerous languages, or add only a transcript, which Google will robotically show relying on the person language settings.

The most effective factor about it’s that the views of the video from Google Play Retailer rely as YouTube views, making your video rank greater in YouTube search and, subsequently, in Google search outcomes.

Examine Apptamin’s information on finest practices for promo movies on the Google Play Retailer and (video under) for some extra ideas. And don’t overlook to A/B take a look at your video to optimize the conversion price of your Google Play Retailer itemizing!

Needless to say the characteristic graphic (or characteristic graphic with the video play button) may also seem when somebody searches to your app (with model searches, featured apps or Play Retailer adverts for instance). Another reason to get them proper!


Just like the icon and have graphic, the screenshots don’t have an effect on the search algorithm, however they do have an effect on the conversion price to put in. Screenshots present how your app or recreation appears to be like like from inside, and spotlight its finest options. It’s then as much as the person if he likes what he sees and if he desires it, so it is rather essential to seize person consideration from the primary screenshot.

In Google Play Retailer you’ll be able to add as much as 8 screenshots for every supported gadget sort, whereas the minimal required by Google is simply 2 screenshots with following specs:

  • JPEG or 24-bit PNG (no alpha)
  • Minimal dimension: 320px
  • Most dimension: 3840px
  • The utmost dimension of your screenshot can’t be greater than twice so long as the minimal dimension

Clearly, don’t restrict your self to the minimal of two screenshots. Be artistic and captivate your customers with a showcase of your app’s finest options.

The screenshots don’t need to be precise screenshots, you’ll be able to (and may) go for storytelling and create a sequence of wealthy pictures to explain the most effective options of your app.

Comply with these tricks to rock your screenshots:

  • Reserve the primary screenshot slot to your most essential message, or your app’s BEST characteristic.
  • Don’t give naked screenshots, present explanations to every slide.
  • Decide a mode or theme to your screenshot sequence and comply with it as an alternative of citing random pictures
  • Don’t simply declare your app options – problem the person along with your copy!
  • In case you have a restricted provide, present it in your screenshots.
  • In case you have awards or mentions in media, too!
  • Take a look at many choices to seek out the best-converting ones.
  • Localize screenshots if wanted


App Retailer Optimization is a unending course of, so carry on attempting new issues and optimizing your Google Play Retailer itemizing. Carry on monitoring the evolution of your app and your opponents. Take a look at every thing and be up to date with Google Play Retailer information and modifications to by no means miss any pattern.