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Getting Started Guide: How to Market Your App

A lot of the advices on App Retailer Optmization we give are additionally true for the Amazon App Retailer. The Amazon search and rank algorithms don’t appear to be any simpler to determine than Apple’s or Google’s.

Methods to Market Your App?

They appear to be taking into consideration issues like key phrases and app title, hourly/every day downloads and opinions (this isn’t exhaustive, nor sure). This Amazon Appstore getting began information provides you with a couple of different suggestions that Amazon offers to their builders (till there’s extra data, recommendation could be to observe Amazon’s pointers).


Clearly your app title is one of many issues that matter most, each for search and to draw shoppers. It shouldn’t be longer than 100 characters, it’s best to capitalize the primary and final phrases of the title in addition to each phrase in addition to coordinating conjunctions and prepositions. Don’t put phrases like “superior”, “biggest”, and so on. in your title.


Your description is right here to “generate pleasure about your app” and enhance your downloads. It isn’t clear if the outline is searchable, however by studying what ebook authors wrote on the topic it seems that repeating your app title or key phrases in your description gained’t assist together with your search rankings.

It is advisable to think about your viewers (which means it’s worthwhile to know who your viewers is within the first place) and maintain issues easy. Use your description to let clients know why your app is particular and why they need to obtain it. Showcase your app!

App description Dos and Don’ts on the Amazon Appstore

You will discover Amazon put up on creating efficient software descriptions right here.


Like for the opposite cell app shops, among the visible advertising and marketing belongings are optionnal however you wish to optimize your app web page so it’s best to think about each. These visuals are right here to indicate clients what your app is all about, and may each seize their consideration and display how your app appears to be like and feels. Amazon is fairly clear about that: “The extra visible advertising and marketing belongings the higher!”.

Checklist of the belongings (and their specs) to your app within the Amazon Appstore – Click on to enlarge


You may have as much as 10 screenshots, which provides you the chance to indicate many features of your app. Put them in a logical order to allow them to inform the story and present how your app works. These are positively essential and are positioned slightly below the app icon, title and scores when clients use the Amazon Appstore on their system.

Promotional Photographs

You may submit a promotional picture, that can be use by Amazon’s advertising and marketing staff in case your app will get featured (you may apply for this – see beneath). Not that simple to sum up your app with just one visible (even an enormous one)! Don’t put an excessive amount of textual content (and make it giant) and do one thing stunning ?


Appears like Amazon actually understands the significance of video to clarify and promote an app: you may have as much as 5 movies! These movies (and the take a look at drive) are actually good methods for purchasers to get feeling of the app earlier than downloading/shopping for it. They seem, like on the Google Play Retailer, earlier than the screenshots. Do that proper!

Amazon Appstore (left to proper): Homescreen with Free App of the Day and Extremely Rated Apps and Video games, App Particulars Web page with Video


In contrast to on the App Retailer and the Google Play Retailer, you may submit your app to Amazon’s advertising and marketing staff so it may be thought-about for a featured advertising and marketing placement. You do that by finishing a advertising and marketing request type on the Amazon Cell App Distribution Portal (right here is how).

Your app can doubtlessly be featured in numerous methods:

  • “Higly Rated Apps and Video games”
  • “Featured New Releases”
  • Seasonally related placements (summer time, studying apps, and so on.)
Since there are much less apps on the Amazon Appstore and builders must fill in a type, it’s in all probability “simpler” to get featured. However the remaining say, like for Apple and Google, goes to their workers.


Amazon (neatly) constructed its personal “Free App of the Day” (FAD) promotion. The idea is fairly easy: Amazon (builders to be precise) provides one paid app to clients free of charge, every day. The concept is similar than what might be completed for an iOS app, which is that even in case you’re not being profitable you may profit from the promotion by considerably rising your consumer base. On prime of the phrase of mouth this could present, these further downloads will get you extra scores and plainly Amazon forces the Free App of The Day apps to the highest of the Prime-Paid class (nonetheless have to substantiate). Positive you gained’t keep there for ever, however that’s nice visibility! You may see what Amazon has to say about FAD right here.


Worldwide distibution is a part of the the reason why the Amazon Appstore is price contemplating, as it’s now out there within the US, UK, Germany, France, Italy and Spain. With all these new shops, it’s important that you simply think about localizing your app and its metadata (key phrases, descriptions, and so on.).