Whereas writing on get funding for an app, we wished to present actual perception on why you’d wish to do this and do it successfully. We acquired an opportunity to ask just a few inquiries to Raul Rea, the creator of The Walker App, that acquired $4200 in funding on Kickstarter (which was greater than 160% the preliminary funding purpose).
- Table of Content.
Thanks for answering our questions, Raul. For starters, are you able to inform us just a few phrases about your app?
The Walker App is a great productiveness app that guides your via the day by day grind. As a substitute of being a clean slate the place you add duties to it randomly, Walker will ask you questions based mostly on GTD by David Allen, ensuring your duties are at all times filed effectively .
Why did you determine to start out a marketing campaign on a crow funding platform? Why Kickstarter?
From earlier expertise on publishing an app on the AppStore, coding it is just half of the work. There’s a ton extra to try this is healthier left to professionals in every subject (Icon design, UI design, press launch and outline writing, advertising and marketing) plus additional bills like area, internet hosting and developer charges.
The Kickstarter group is superior. Apart from serving to you fund your mission they supply invaluable suggestions wanted to make it succeed.
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What sort of rewards did you provide you with? What could be your recommendation to others relating to the rewards?
Rewards included getting the app at launch, suggesting and voting for options, attending to beta check the app earlier than it comes out in october and for larger pledge backers I’m going to show them the fundamentals of iPhone programming.
My recommendation could be the identical as kickstarter provides you: be sure your rewards are enjoyable, interactive and at all times embrace just a few bellow $25.
What could be your recommendation relating to making a mission on Kickstarter normally? How essential was the video?
- The video is admittedly essential. It’s the very first thing backers search for. Make certain it has good background music and preserve it as brief as doable.
- Submit updates typically. Your backers like to know the place you might be at along with your mission and any obstacles you’ve overcome.
- Learn the rules offered by kickstarter as they’re.
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What did you do to advertise your Kickstarter marketing campaign?
Over 91% of the backers have been folks that discovered the mission within the expertise part of kickstarter. The opposite 9% got here from twitter promotion and making my earlier app free, stating that it was discounted to advertise Walker’s Kickstarter mission.
What have been the outcomes thus far? Would you begin one other mission on a crowd funding platform, and what would you do otherwise?
Suggestions for the mission has been nice. It provides you an ideal sense of group and it feels that you’re creating the app with a group offered through backer’s recommendations and feedback. I’d undoubtedly begin one other mission on Kickstarter, in all probability to fund the android model of Walker if there’s sufficient demand for it.
One factor I’d do otherwise could be to rent a advertising and marketing firm to assist me unfold the phrase about my mission to a much bigger viewers and likewise a greater/shorter video.
WHAT DO YOU THINK?
With greater than 700,000 apps on the App Retailer, being seen is getting robust. It’s now typically mentioned that the event half is barely “half the work.”
You in all probability figured it out, the opposite is promotion.
We firmly imagine that builders ought to give their app further on-line presence in addition to simply the app retailer particulars web page, and begin advertising and marketing their app early. And we’re not the one one to say it.
If the most effective rating iOS paid apps and massive corporations are constructing an internet presence for his or her app and utilizing promo video and app trailers, builders with high quality apps ought to severely contemplate this follow too.