Listed here are an important tips about what to incorporate in an app promo video. By following this easy information, you’ll create a successful video for a cell recreation very quickly.
- Table of Contents
1. By no means Mislead Gamers
When making a promo video, many recreation studios assume the aim is to hype it up, use loopy results, and make the sport look out of this world.
It is a quite common mistake.
Granted, you need to present your recreation in one of the best gentle, however overhyping it often has the alternative impact.
Right here’s what I imply by that.
You might have most likely come throughout video games that look spectacular within the app promo video. The graphics and visible results are gorgeous – it looks like an unimaginable recreation.
Then you definitely obtain it and understand that the sport appears to be like nothing like that and it’s truly fairly fundamental and boring.
You’re dissatisfied and also you delete the sport.
This situation occurs so many instances within the cell gaming world, and it’s fascinating many studios nonetheless use this system. It’s apparent that it results in low engagement and poor person retention.
An instance of that is the app promo video for Lords Cell: Kingdom Wards. It’s solely animation and has no actual recreation footage.
Granted, this video appears to be like implausible – it makes the sport appear thrilling and higher than all video games within the style. However it is extremely deceptive which is one thing you discover out when you obtain the sport.
To keep away from gamers getting dissatisfied after downloading the sport and poor person retention, at all times use actual gameplay footage within the app promo video.
When avid gamers watch movies within the app retailer, they need to get a real sense of how the sport appears to be like and what it’s about. They’re not all in favour of deceptive and misleading cinematic scenes which are animated.
That doesn’t imply you merely add gameplay footage and name it a day – you should use visible results and different belongings that may make the video extra fascinating and thrilling. Nevertheless, the principle component, or the inspiration of the video, needs to be genuine gameplay footage.
A very good instance of it is a promo video from Rise of Kingdoms: Misplaced Campaign. This video achieves a superb steadiness between actual gameplay footage and a few animated scenes.
Moreover, you must keep away from scenes of individuals enjoying the sport – that’s finest left for cell recreation video advertisements.
2. Be Constant – Comply with the Similar Visible Type
Whenever you use belongings that don’t belong to the sport, make sure that they match the fashion of the sport. The important thing right here is to be constant.
Above, you possibly can see an instance of a video that makes use of out-of-game belongings that slot in properly – the on line casino desk and chips seen within the intro.
3. Impress First, Clarify Later
Make the primary a part of the video seize consideration of the viewers. In different phrases, impress first, clarify later.
App shops are likely to autoplay promos, that’s why your attention-grabbing starting will likely be value it.
Your video introduction is typically your solely probability to seize anyone’s consideration and in addition, an important alternative to make an important first impression.
Think about the state of affairs the place you’re assembly somebody new, a associate, or a colleague. You need to ensure you are an fascinating particular person and also you handle your visible look. It’s often solely the primary few seconds that enormously affect how they really feel about you and the way they are going to understand you later.
On the subject of movies, the intro is your probability to set your self aside out of your competitors and present your uniqueness. Your intro can set the tone, expectations, and even the persona for the remainder of the video.
To make an fascinating intro, you possibly can open with one thing sudden, a shock component. Some video games even go so far as utilizing provocative messaging in an effort to appeal to consideration. Now, it is a slippery slope as a result of it could each simply appeal to gamers, but additionally simply drive them off.
So, at all times watch out about utilizing dangerous pattern techniques. You can even use sounds to your benefit right here however take into consideration that promo movies are mute by default, and the person should resolve whether or not they need a sound or not.
It is unnecessary to create an superior promo video with a lame and boring intro. Customers are likely to have a very quick consideration span. If the start just isn’t fascinating, they are going to merely transfer on to the subsequent recreation, earlier than the spectacular a part of the video begins.
4. Embrace Recreation Options & Advantages
This one might sound apparent, however make sure that to place the main target of your app promo video on the principle recreation options and advantages.
That is your alternative to win individuals over.
Clarify why’s your cell recreation particular – what makes it higher than different video games within the style? Moreover, be clear about how the sport works and what gamers can count on from it.
5. Use Video Hooks and Persuasion Methods
Each promo video must have an fascinating angle, one thing that may hook the customers to proceed watching and, lastly, obtain the sport.
Since persuasion is an enormous a part of conversions, you may strive some methods like Cialdini’s rules. His 6 rules of affect are reciprocity, consistency, social proof, authority, liking, and shortage.
How does that relate to promo movies?
Properly, an instance of the social proof precept utilized in movies is, “Be a part of tens of millions of gamers on the battleground!”. That type of messaging implies that there are tens of millions of different avid gamers who’re enjoying this recreation, so it should be superb. It may additionally create FOMO, which is one other nice approach for reinforcing conversions. Or, strive the trusted: “Are you continue to not enjoying(recreation)?”, which can be a superb FOMO approach.
6. Embrace a Name to Motion (CTA)
Because the aim of the app promo video is to transform customers and thus improve downloads, don’t overlook to embrace a CTA on the finish of the video.
Frequent CTAs are “Play Now”, “Obtain”, “Set up Recreation”. Nevertheless, you should use others as properly. Simply make sure that they correspond with the motion you need customers to make, which is to put in and play your recreation.
7. Optimize Video for Mute Viewing
When creating an app retailer promo video, understand that most individuals watch movies on mute. Plus, movies are auto-played on mute on Apple’s App Retailer.
That doesn’t imply you shouldn’t embrace music or voiceovers, however make sure that to use subtitles and captions. The purpose is to make the video utterly clear and comprehensible even with out audio.
8. Select the Acceptable Video Size
Video size largely depends upon the platform. Apple permits app previews of as much as 30 seconds, whereas Google permits for longer movies.
Nevertheless, though an app promo video may be longer on Google, know that it’s tougher to retain viewer consideration with longer movies.
For that cause, we advocate that you just follow shorter movies. 30-45 seconds is often greater than sufficient to showcase a cell recreation and persuade individuals to obtain it.
9. Abide by App Retailer Tips
One other necessary tip we’ve got for you is to observe the phrases and circumstances of each Google Play and Apple’s App Retailer. Which means no inappropriate content material, no scams, and many others.
Moreover, you want to make sure that your promo video aligns with dimensions, lengths, and different app retailer necessities.
We’re going to undergo these intimately on the finish of the article, so ensure you stick round!
10. Flip Monetization Off
Our ultimate tip is to show monetization off. You don’t need an advert for an additional recreation to return up in your app retailer promo. Plus, it’s in opposition to app retailer insurance policies – we’re going to speak about that extra extensively later within the article.