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ASO checklist for the App Store & Google Play

ASO specialists at ASOMobile have ready for you an App Retailer Optimization (ASO) guidelines for apps on the App Retailer and Google Play.

ASO ideas for the App Retailer

The App Retailer indexes Title, Subtitle, and Key phrases.


Table of Contents:


  • key phrases from the title have the best rating weight. Use probably the most related key phrases with a excessive visitors charge;
  • the best method is “model identify + key phrases”.
  • use all obtainable 30 characters;
  • localize the identify for every nation;
  • don’t use the phrase “free”.


  • use related key phrases;
  • use all the 30 characters obtainable.

Key phrases discipline

  • separate key phrases by commas, with out areas;
  • don’t use phrases (solely single phrases);
  • use extra locales;
  • use all the 100 characters obtainable.

Basic guidelines

  • App Retailer understands solely English, so in English it is sufficient to point out the key phrase within the singular; in different languages write key phrases in all crucial types;
  • Don’t duplicate key phrases in title, subtitle, key phrases – it is sufficient to repeat the key phrase as soon as in a single locale.

The app description is just not listed by the App Retailer. 

To compose metadata for the App Retailer and Google Play rapidly and simply, point out all of the key phrases, use the ASO Creator instrument in ASOMobile.

Fill within the title and subtitle fields utilizing the key phrases discovered. Your checklist (on the left) will spotlight key phrases which have already been used. A progress bar on the high reveals the variety of key phrases used. Fill in as much as 3 locales at a time.

Press the button “Generate key phrases”, and the system will fill within the key phrases discipline.

Google Play metadata guidelines are very completely different from the App Retailer; we’ll discuss that under.

ASO ideas for the Google Play

Google Play indexes title, quick description and full description. In contrast to the App Retailer, key phrases have to be talked about a number of instances within the metadata.


  • Key phrases from the title have the best rating weight. Use probably the most related key phrases with a excessive visitors charge;
  • the best method is “model identify + key phrases”.
  • use all the 30 characters obtainable (earlier than September 2021 there have been 50 characters).
  • don’t use the phrases “finest”, “free”, “high” and emoji within the identify of the appliance;
  • don’t use Caps Lock apart from acronyms, abbreviations and model names.

Quick description:

  • use related key phrases;
  • don’t use emoji;
  • use all the 80 characters obtainable.

App Description:

  • describe the performance of the appliance, point out the options and advantages.
  • utilizing the utmost doable variety of key phrases, repeat related search queries within the textual content a number of instances;
  • use a minimum of 2000-2500 characters;
  • use necessary key phrases in direct entry;
  • description needs to be structured and readable;
  • we suggest to not use key phrases extra typically than 1 time per 250 characters to keep away from overspam;
  • it’s forbidden to say the variety of installations, awards and promotions that aren’t associated to the performance of the app.

Use the ASO Creator ASOMobile instrument to examine the textual content for all key phrases. With its assist, you gained’t miss a single key phrase in your metadata.

When will key phrases get listed?

Key phrases are listed rapidly Within the App Retailer – just a few days after the metadata is up to date. On Google Play, indexing key phrases can take as much as a month.

It’s crucial to trace the indexing of your app every day. This can’t be performed manually, so use the App Key phrases instrument in ASOMobile to see all the checklist of key phrases your app is listed by.