guaranteed play store ranking

Blackstone-backed Liftoff and Vungle to merge

App advertising optimisation platform Liftoff and cell app discovery and enablement platform Vungle have entered right into a merger settlement. Liftoff co-founder and CEO Mark Ellis will lead the mixed firm as CEO, with Vungle CEO Jeremy Bondy assuming the position of President. The transaction follows prior majority investments in each firms from personal fairness funds managed by Blackstone.


Table of Contents:

Liftoff’s expertise goals to assist cell app entrepreneurs to amass and retain excessive worth customers at scale, by delivering greater than 2bn adverts every day throughout greater than 550,000 cell apps in additional than 140 nations. Vungle operates a various cell monetization platform, with over 100,000 direct SDK integrations throughout main cell app publishers and 15,000 particular person content material creators throughout its influencer advertising platform.

“After we launched Liftoff 9 years in the past, it was our imaginative and prescient to supply main options for cell entrepreneurs, in a world the place few unbiased and unbiased alternate options existed,” mentioned Ellis. “In becoming a member of forces with Vungle, we provide not solely the {industry}’s most full and scaled platform, but in addition preserve our concentrate on serving our cell prospects with none conflicts or competing choices. I’m enthusiastic about our subsequent part of development and innovation as we create the go-to cell development platform of the longer term.”

Bondy added: “Once I take into consideration delivering our mission and function, there isn’t any higher alternative for Vungle than combining with Liftoff. This merger accelerates our imaginative and prescient to change into the important vacation spot for all cell builders, and the becoming a member of of two leaders as a part of this industry-defining transaction will drive big worth for our companions. Collectively, we are able to deal with the whole cell app development cycle – from app design and growth to advertising, measurement, and monetization.”