app store strategy

App Store Insight: the e-commerce store model into mobile app

With the rapid growth of the e-commerce market, mobile applications have become a demand for businesses and online stores. In this era of digital revolution, e-commerce stores are gradually being converted into mobile applications, and more and more desktop users are becoming mobile users. In addition, it is now found that more and more consumers are spending more and more time on e-commerce mobile applications. It is expected that this development will accelerate in the next few years.

The only reason to suddenly switch from an online store to a mobile app is the convenient, easy and fascinating eShopping shopping experience. Consumers are always attracted by unique online products that can meet their preferences and needs. In addition, the convenience of browsing and ordering products anytime, anywhere makes online sellers more accessible. Thanks to the use of e-commerce applications, customers can get a personalized shopping experience even at home.

One-third of online shopping is done using mobile apps. Despite this fact, at present, you will only notice that a few e-commerce sites have mobile applications on their eStore. Let’s name a few names that dominate the e-commerce world where they have mCommerce applications.

Top players shortlisted in the mCommerce world in 2020

Mobile commerce sales and mobile application usage statistics

According to recently recorded statistics, global mobile commerce sales in 2018 and 2019 were US$460 billion and US$700 billion, respectively, and are expected to reach US$3.56 trillion in 2021.

Today, about 70% of sales are generated through apps, and the conversion rate is now 3 times higher than that of websites. In fact, a recent study shows that, globally, about 47% of consumers use mobile applications, and 20% and 33% of users like to use mobile and desktop websites, respectively.

Compared with websites, mobile applications provide a faster, simpler and over-interactive user experience. Moreover, mobile devices have various functions, such as GPS, cameras, etc., as well as other applications, such as payment and social networking. This is why not only giants and small suppliers from all corners of the planet are beginning to sell their products and services on various e-commerce platforms (such as Amazon, Flipkart, etc.).

Why do we need e-commerce mobile applications?

Research shows that by 2040, we can expect online platforms to cover more than 95% of purchase transactions. This kind of forecast brings a broad and clear picture to the e-commerce business market and brings unlimited possibilities. A study shows that by the end of 2021, global e-commerce sales will reach 4.5 trillion U.S. dollars, and obviously not too far away.

Let’s examine the various reasons for mobile apps that encourage you to start an e-commerce business.

Save time-faster loading time, shorter order time

Using the mCommerce application, we can place orders 30% faster than using the website. In addition, application pages load faster than websites. Obviously, if your page takes longer than 3 seconds to load, visitors are likely to turn to competitors’ businesses.

Brand Awareness-Build a strong connection between the brand and the customer through the use of smart brand strategies

Mobile commerce applications can increase brand marketing and help us establish long-term partnerships with customers. In addition, you can integrate social media platforms into your mobile applications to enable your customers to discuss your products. In addition, in order to leave a lasting impression on customers, mobile apps use smart branding technology as well as engaging UI/UX design. Similarly, responding to all customer inquiries will make the brand effective. This will be an additional factor in your brand recognition.

Enhance customer experience through personalized content, mobility, latest technology and offline access

Mobile business applications with the latest technologies such as AR, VR and AI will help you optimize the mobile customer experience to a certain extent. In addition, the mobility of mobile applications, personalized content and offline access advantages significantly improve the customer experience.

Data accumulation and analysis-data collection helps to provide updates, develop promotional activities and develop marketing strategies

E-commerce mobile applications can help us collect insightful information about consumers, such as roles, behaviors, etc. With this useful information, you can make improvements, develop effective promotional activities, create personalized content and develop marketing strategies.

Increase conversion rate-bring higher sales and revenue

Through mobile applications, our products can get better exposure. This is why the conversion rate through mobile apps is 130% higher than mobile websites. Therefore, increased customer experience can increase conversion rates, which in turn increases our sales and revenue.

Easy to use-users only need to log in once

Unlike websites, mobile apps store detailed information about each user, and users only need to log in once when downloading, while websites require users to log in every time. This enhances the ease of use, which ultimately results in user satisfaction.

A variety of payment methods-easy contactless payment, smooth checkout

The mobile application is integrated with various mobile wallets for fast processing. The payment process makes the checkout smooth, thereby reducing the shopping cart abandonment rate.

Therefore, to understand that e-commerce business is actually growing like anything, there is no need to apply rocket science. Behind the revolutionary growth of the e-commerce market, mobile applications play a key role, so the entire success story may only revolve around it.

Enhanced marketing communication-including features that help better attract customers

Through the mobile app, customers can keep in touch with the brand and can also effectively get exciting offers, deals and coupons. Mobile applications can communicate better with your consumers through push notifications. Messages with push notifications will appear directly on the user’s home screen. After opening the message, the user will be taken directly to the app. Therefore, this is also a simple way to buy.

Types of e-commerce mobile applications

Now, let’s classify e-commerce applications related to mobile application development.

B2B e-commerce mobile application

B2B e-commerce applications are applications developed for the delivery of products and services between two companies. Companies that buy such products are their raw materials. This type of mobile application sells computer components, vehicle parts and more. Alibaba mobile devices are the best example of B2B e-commerce mobile applications, where individuals and businesses can purchase products in bulk for further sales.

B2C e-commerce mobile application

Nowadays, B2C applications are being used a lot. These mobile applications connect companies directly with consumers. The former sell products and the latter buy these products. For example, Amazon is an all-encompassing market that sells products related to various industries.

E-commerce aggregator mobile application

A mobile application that connects the service provider to the end user. The best examples of such applications are mover and wrapper applications, online food delivery applications, etc. For this type of application, no infrastructure is required, and only one e-commerce mobile application is sufficient.

Auction/bidding e-commerce applications

Recently, such e-commerce applications have become very popular because they attract a wide customer base and reduce the cost of venues for auctions and auctioneers. The online bidding mobile application has been integrated with various shopping platforms to allow its users to conduct auctions.

Ticketing and booking e-commerce mobile app

Nowadays, booking music concerts or movie tickets has become as easy as a pie. Through the ticketing and booking application, you can book hotels, travel tickets and more. This is an easy way to get the best experience and interact with people. Such an application connects event organizers and customers to achieve better expected results.

The difference between e-commerce and mobile commerce


E-commerce devices are not portable, which is why you cannot easily carry them.

On the contrary, in terms of portability, mobile business devices such as tablets, smart phones and PDAs will win.

the Internet

In e-commerce applications, the use of the Internet is not mandatory.

For mCommerce, you can perform certain activities of the application even if you are offline.


Since e-commerce equipment is not easy to carry, there is no location tracking feature in e-commerce.

In mCommerce, the location tracking function is enhanced with the latest technologies available in mobile applications (such as Wi-Fi, GPS, etc.).

Push notification

It is not part of the e-commerce store.

Through mobile commerce, push notifications can be realized.


Similarly, portability factors and the unavailability of push notifications can affect the accessibility of e-commerce applications.

In comparison, the accessibility of mobile commerce is more due to its mobility and push notifications.

Payment gateway

E-commerce only supports credit cards for online payment.

Whereas, mCommerce allows contactless payments via mobile banking and credit cards.


The security of e-commerce depends on the security of the network.

Instead, mCommerce security relies on network security associated with the built-in security features of mobile devices.

How to convert your e-commerce website into an mCommerce application?

From conception to deployment, you need to take care of many stages when developing a mobile commerce platform. Well, on the road to mobile applications, we need to consider various factors, which will require the right process to achieve a perfect workflow. So let’s check the ideal process for developing a successful mCommerce application.

Know your market and users – create the best app for your audience

In-depth research and correct understanding are the reasons behind every successful mCommerce application. Before starting, please conduct a thorough market research. You should start researching your target audience, their age group, their likes and dislikes, and the products they use now.

This type of data will help you create apps that your customers love.

Choose your business model-understand your value proposition and customer base

When planning to develop a mobile application for an e-commerce business, you need to determine your business model. Before you start developing an application, you need to create a viable business model to help you understand your customer base, value proposition, and source of income. You can choose one of the two business models, B2B and B2C, because these two are the best for mCommerce. We also mentioned these above.

Determine your technology stack-make your mobile application more competitive

After researching and determining your business model, it’s time to determine which technologies to include in the e-commerce mobile application. Remember, your decision on the technology stack will directly affect your mobile application development costs. In addition, to simplify your decision, you should first find the most frequently used devices in your target audience and geographic area of ​​upcoming mobile apps.

Choosing the right e-commerce platform-can increase sales

The key to your business is to choose the right platform. Nowadays, Shopify is a widely recognized and widely accepted name among small and medium-sized enterprises. When it comes to e-commerce business, this e-commerce platform has almost all important content. By choosing Shopify to develop your e-commerce application, your sales will be improved. In addition, Shopify allows customization according to your needs. It is also the best in terms of security and provides the required customer support.

iOS or Android? – Find out who your customers are to find the ideal choice

Next, another important decision you need to make is about the mCommerce application (iOS or Android) you want to build. Users vary based on the operating system of their mobile device. Therefore, you should check who your customers are and make the right choice accordingly.

Get the same look and feel – a consistent look is very important for branding

Since you already have a regular website, it is recommended to add an exact look to the mCommerce application and e-commerce platform. This involves not only images, color palettes and fonts, but also tones, especially the user experience. Your customers should feel the same experience they receive from your e-commerce store throughout the entire business process. The consistency of appearance is also important for brand promotion.

Complete key functions-remember to include all important functions and features

Next, you should identify all the important features and functions, which you will not miss in the application in the future. For example-push notifications, payment methods, verification, etc.

API development-successful data exchange with the database

In order to make the website development process easier, CMS plays a vital role as a software component. Since all software components (such as front-end, database, web server, and platform) are part of the same system, there is no problem with data exchange between them. Moreover, there are no safety issues.

However, the same situation does not apply to mobile apps. They do not use databases to build closed systems. Therefore, for mobile applications, in order to successfully exchange data with the database, it is done through a bridge called an application programming interface (API).

Therefore, to develop mobile applications from the same database, API developers need to build various APIs.

API integration-used to secure and improve the performance of mobile applications

If you want mobile applications to perform efficiently, the powerful integration of application views and APIs is very important. This view resulted in the addition of many product details. There are two kinds of applications, static and dynamic. The former is pasted on the page, and the latter is pulled from the server through the API. In order to make your server and user equipment more secure and better, you need to have a strong API integration.

Quality Assurance – Test all parameters of the mobile application

Well, no matter which alternative or tool you choose, the proper functioning of the mCommerce application is important. You should never sacrifice the quality of the application. Therefore, you should perform testing, which is an important part of the application that should be carried out after the later stages of development. Various parameters should be tested. Quality analysts ensure that your application meets standard quality parameters and customer choices. In addition, if a professional testing team uses the application to report errors, manual testing can also be performed.

Deployment-it’s time to start your mCommerce application

After successfully passing the testing phase, it is time to upload the best quality mobile commerce application to the application store for further distribution. Generally, there are two app stores in the world, Apple App Store and Google Play Store. Although, there are also various other third-party app stores.

Find the right e-commerce application development company-get error-free and workable applications

Well, to provide an out-of-the-box digital customer experience, you can hire an e-commerce application development company. To do this, you need to check their feedback, reviews, portfolio, their customers for reference, etc. To ensure the development of efficient mCommerce applications, you need to understand their proficiency in integrating advanced technologies. When identifying a skilled mobile application development partner, you should be more confident. After development, make sure you invest in testing the e-commerce mobile application to obtain an application that is error-free and runs smoothly.

Features of the mobile commerce app – you should not miss the feature to include it in the mCommerce app

In addition to attractive UX/UI, the long-term success of an application also depends on the experience and services you provide to your customers. Therefore, to make your app overly excited, it is best to include some of the latest features in your mCommerce app. Well, there are no restrictions on merging new features, but below we will introduce some features that provide a great user experience.

Authorization-simplify the registration and login work of customers

It seems a normal idea to only allow our users to register and log in to your mCommerce mobile application. Therefore, in order to make it a little more advanced and ease their lives, without wanting them to remember their user ID and password. Let us allow them to log in and register socially via Gmail and Facebook ID on their mobile devices. This process only requires your customers to tap and they will find themselves able to access your application menu. This will lead to a great improvement in user experience.

Settings and push notifications – notify customers in an impressive way

The apps installed on our smartphones send us hundreds of push notifications every day. These notifications can send alerts, reminders, updates and more important information intuitively and intelligently. If we pay close attention, we will find that push notifications can enhance user engagement. You can also use this type of notification to inform your customers about new offers on your service, send their order confirmation messages, payment confirmation text, etc.

Efficient CRM system-manage the lasting relationship with customers

An adaptable CRM can help perform various tasks to achieve its goals, such as managing lasting relationships with customers and so on. While helping you effectively accumulate, manage and evaluate customer data, the CRM system allows you to transfer your marketing methods, execution and reporting.

Different payment methods-simplify the customer’s checkout process

To keep your customers happy and simplify their checkout process, you should integrate multiple payment gateways with your application. Various widely used payment gateways support many payment methods, including Google Pay and Apple Pay.

Track purchases – provide real-time tracking details of orders

This option will allow users to check the status of their orders. Through the SMS function, you can notify customers of every detail of their orders.

Multiple languages ​​and currencies-provide a personalized customer experience

Well, to attract customers all over the world, your app must support multiple languages ​​and accept multiple currencies. These features will provide your customers with a seamless and personalized shopping experience.

Behavior Tracking – Display recommendations suitable for each customer’s behavior

In the application used to track the behavior of each customer, a modern feature has been provided, that is, behavior tracking. It uses this information to show them relevant recommendations that suit their behavior. This is actually an amazing step that will make your mCommerce application more customer-oriented.

Role-based dashboard – displays data based on the role of the administrator

A unique dashboard, a role-based dashboard displays data that exactly matches a specific administrator role. This type of dashboard is specifically designed to provide complete real-time data of the application on different dashboards. In addition, it can help administrators better understand the data without being distracted.

Chatbot customer support-resolve customer queries and save you money and time

Including the Chatbot function in the mCommerce application can make your application more interactive. It always provides services to customers by answering their general inquiries. This saves us a lot of money and time invested in human resources. This is why it is always accepted as an attachment to your application.

Real-time analysis-provide real-time data that helps decision making

When you want to obtain the real-time data of the application related to your online users, transactions, purchased latest trend products or services, etc., you can get help from the real-time analysis function of the application. Every minute of detail can become useful information that can help you make effective decisions for success.

Progressive Web App (PWA)-When you need e-commerce and mCommerce applications, the two are the opposite. If you think that having an e-commerce website and an mCommerce application is suitable for your online business, then Progressive Web App (PWA) Will be your ideal choice. This is an alternative that can meet your two goals. Well, the credit goes to its technology, which helps customers not only access their business through their desktop, but also from their mobile device through a web browser or application.

How much does it cost to make an e-commerce mobile application?

Well, although we estimated the approximate cost of developing an mCommerce application, we need to consider various components. Let’s check it:

R & D expense
Infrastructure (if developed in-house)
The salary of the development team, including project managers, designers, developers and quality assurance.
Web service
The cost of hiring a mobile application development company (if outsourced)
Features (included in the app)
Platform (iOS or Android)
Native or hybrid application
Development area (where applications will be developed)
Social media integration
stand by
Additional charges

In addition to this, when you choose iOS apps, such apps require less development time and are therefore cheaper compared to Android apps.

In view of the long development time of Android applications, they are expensive.
In addition, you should also consider the complexity of the project.
The development cost of mCommerce application may be in the following range:

$150,000 to $220,000 (used to develop fully functional e-commerce applications, including modern UX/UI and advanced features)
US$50,000 to US$80,000 (applicable to MVP model applications)
$80,000 to $120,000 (for MVP models with improved UX/UI and other features)

In conclusion

Now that you know almost all the information about the mCommerce mobile application (its type, conversion steps, functions, cost, etc.), it is time to start again and be enthusiastic.


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