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What Marketers Need to Know From Apple’s WWDC21

WWDC20 kicked off final week, however issues seemed just a little bit totally different this yr. Adapting to the present distant work life on account of Covid-19, Apple delivered its WWDC keynote just about. Builders, product managers, entrepreneurs, Apple aficionados and the like tuned in to study thrilling new updates throughout iOS, iPadOS, macOS, watchOS and extra.

This yr we’re getting a brand new App Library, a extra compact design for Siri, a brand new Apple silicon for Mac, up to date widgets, large updates to Swift packages for builders and way more. Let’s dive a bit deeper into a few of the updates that we’re making ready at Airship.

Mini-Apps That Can Ship Notifications

Right here at Airship we’re significantly excited in regards to the potential behind App Clips, a brand new characteristic from Apple that may give builders the chance to introduce customers to their apps with out requiring a full app obtain. Much more thrilling? App Clips will help notifications.

App Clips are basically a subset of an app, designed to be quick and light-weight so customers can open them up rapidly and within the second to satisfy a specific want. They’re meant to be straightforward to find and supply a subset of app performance to a person. A number of the makes use of that Apple highlighted embody with the ability to order take-out from a restaurant or begin renting a scooter.

App Clips help push notifications with a brand new ephemeral notification permission setting. When a person provides your App Clip to their system, you now have permission to ship them notifications for 8 hours. It is a prime alternative to get them hooked in your app, whether or not by way of sending informational notifications about your app, educating them a few new product or incentivizing them to obtain your full app with a ten% off coupon. As a bonus, you too can ask your customers for his or her permission to proceed sending them notifications for every week.

At Airship, our cellular staff is busy at work digging into all the probabilities App Clips open up. We’re excited to share extra about our plans for this new characteristic sooner or later.

Apple Customers Get Extra Location Management Over Their Apps

Final yr, Apple launched a change to its location sharing with the addition of the “Enable solely as soon as” possibility. This yr, they’ve added one other new location permission to provide customers extra management over sharing delicate data with apps. With this new setting, customers can select to solely grant an app their approximate location, slightly than their actual location.

This shall be significantly helpful for hyper-local app experiences, together with breaking information and climate alerts, the place an approximate location is adequate to ship your customers a significant expertise inside your app. Privateness-conscious customers will admire the truth that they not need to grant their actual location with an app to profit from its utility.

Apple Provides a Extra Clear Privateness Coverage

Privateness is on the forefront for many people lately in terms of our habits and interactions on-line. With iOS 14, Apple is introducing transparency for customers concerning when apps can entry what information, throughout each apps and web sites.

Beginning this fall, when builders undergo the App Retailer for evaluate, they should fill out a questionnaire answering questions on information use. Customers can, in flip, see how your app goes to make use of their information immediately in your app retailer web page previous to downloading. This may inform the person as to how a lot delicate information you hyperlink to them, similar to monetary data, location, contacts, and shopping historical past, and whether or not or not that information is used to trace them throughout apps and web sites owned by different corporations.

macOS Notifications Get a Refresh 

To cite Craig Federighi, the latest model of macOS is highly effective and exquisite, identical to its namesake Huge Sur. MacOS 11 brings some large adjustments to the computing expertise, together with a redesigned menu bar, new app icons, the addition of the management middle, main updates to Safari like redesigned tabs and a customizable launch web page, in addition to a a lot wanted replace to the notification middle.

The brand new notification middle UX is a single view that brings your entire Mac notifications and widgets collectively in a single place. For these of us receiving numerous notifications from our mostly used Mac apps all through the day, the brand new notification grouping characteristic shall be a welcome change, making a extra simplistic, simpler to navigate interface. As well as, the brand new notification middle permits you to increase your notifications, or clear all of them out, identical to in your iPhone or iPad.

We’re actually enthusiastic about all these adjustments coming to the Apple ecosystem later this yr. Whether or not you’re a product proprietor seeking to make your apps extra accessible and discoverable, a developer in search of to assist your customers really feel extra protected and safe, or a marketer aiming to supply them with a constant notification expertise throughout units, we predict there’s one thing for everybody.