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How to Optimize Your Acquisition Spend

Cell messaging permits entrepreneurs an unprecedented channel for speaking with their app viewers. Reaching the proper viewers with the proper message is what separates good messaging from nice cellular engagement. If not completed proper, deletion charges will be excessive, with 70% of customers by no means coming again to the app inside 30 days of obtain. That’s why discovering and figuring out your highest visitors sources that create excessive worth customers is essential to retention.

Partnering to Improve Retention

At Airship, we’ve developed a strong segmentation answer that makes reaching the proper particular person simpler. Now with the Airship integration from AppsFlyer, a number one cellular attribution and advertising analytics answer, entrepreneurs are ready to make use of the attribution information captured by AppsFlyer in Airship’s segmentation instruments. Utilizing AppsFlyer’s cellular advertising analytics and attribution platform, entrepreneurs can pinpoint their concentrating on, optimize their advertising campaigns and enhance their ROI.

For instance, a marketer can goal all the customers who had first opened the app within the final seven days, and had put in the app from a selected marketing campaign or media supply (AppsFlyer information as Airship Attributes). That is additionally helpful for monitoring person’s app lifecycle. A marketer can observe a person’s actions: tags added, occasions triggered, uninstalled, and so forth., and use this to assist decide their most beneficial advertising and person acquisition channels. Airship and AppsFlyer collectively present the instruments wanted to spend advertising {dollars} correctly.

How It Works

The Airship Channel ID (Airship’s distinctive gadget identifier) is handed to AppsFlyer, by way of code within the app. AppsFlyer then passes the next attribution information to Airship by way of the API as attributes for each natural, and nonorganic set up:

  • Media Supply
  • Marketing campaign title
  • Marketing campaign ID
  • Attributed Advert ID
  • Attributed Adgroup

These attributes can then be mixed with different segmentation attributes in Airship’s platform to ship well timed, focused messages to customers in addition to personalize the textual content of messages. This enables information from AppsFlyer to be mixed with information from different sources (gadget, CRM, POS, and so forth.) with out requiring advanced nomenclature.

The result’s a cleaner information set, permitting for simpler segmentation and extra focused messaging. As a result of that is completed on a per-device foundation, and since it makes use of Apple’s IDFV as an alternative of IDFA, it maintains the utmost in shopper privateness and safety.

Profit from Richer Reporting

With Airship Efficiency Analytics, you may measure invaluable engagement and retention metrics to measure “person high quality.” You can even measure conversion over time to find out person lifetime worth. This lets you re-allocate your acquisition spend to the advert channels that carry out greatest.

To begin utilizing AppsFlyer attributes to enhance your messaging efficiency contact your account supervisor, or evaluate AppsFlyer’s documentation. To study extra about AppsFlyer’s options go to their web site or try their weblog.