App Store Strategy: The Impact of Earned Media on App Promotion
There are various avenues for driving consciousness and acquisition of a brand new app, all of which could be helpful relying …
Branded Hashtag Challenges on TikTok among most successful for brands
Based on TikTok over a 3rd of its customers now participate in Branded Hashtag Challenges. These are hashtag competitions often …
App Store Promotion Strategy: App Store Review Guidelines
Apps are altering the world, enriching folks’s lives, and enabling builders such as you to innovate like by no means …
App Store Strategy: Promoting Your In-App Purchases
With iOS, users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app. Promoted …
Swaarm launches new attribution for mobile ads affected by IDFA changes
Swaarm introduced a brand new attribution chain methodology for cellular adverts following the adjustments made with iOS 14. Table of …
Downloads of finance apps up 15% in 2020
Finance apps had a standout 12 months in 2020 with downloads rising 15% year-on-year to 4.6 billion. That’s in response …
4 Strategies to Adapt Your Ad Measurement During Challenging Times
Coronavirus is affecting the routines and habits of individuals and the way companies serve these communities all over the world, …
The Creative Behaviors of 2020’s Breakthrough Brands
Ahead-thinking businesses and advertisers are continuously innovating on our platforms, creating contemporary and compelling campaigns that construct lasting connections and …
The Evolution of Online Video: How CPG Marketers Can Harness 4 Key Shifts
For Shopper Packaged Items entrepreneurs, the standard view of on-line video has been that it is a digital format with …
A Data-Driven Exploration of Optimal Ad Frequency
Advertisers and media planners have lengthy understood that two crucial elements—attain and frequency—influence efficiency. Usually, attain (i.e., how many individuals …