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Netflix kicks off testing of a new TikTok-like feed filled with short clips aimed at kids

Netflix has begun operating a take a look at of a brand new TikTok-like characteristic that’s geared toward children, offering a devoted new feed crammed with quick clips which can be considered horizontally.


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Netflix begins testing a brand new Child Clips feed

The brand new characteristic seems as a devoted children’ feed within the firm’s iOS app in the US and different international locations. Titled Children Clips, the feed hosts short-form movies which can be introduced in fullscreen mode and vertical orientation much like TikTok. The movies within the Children Clips come from Netflix’s huge library of content material, with new ones added every day.

iOS developer Steve Moser was first to find proof of this characteristic in hidden code, prompting Netflix to formally affirm its existence to Bloomberg reporters Mark Gurman and Lucas Shaw. Learn: The best way to lock your Netflix profile with a PIN

The hassle, which Netflix known as a take a look at, builds on an earlier characteristic known as Quick Laughs that spotlights comedy clips. It launched earlier this 12 months. Netflix additionally has created rankings of its hottest titles, giving customers one other solution to discover reveals they may like. The youngsters’ feed will resemble Quick Laughs, however the movies will probably be considered horizontally—versus vertically—and can take over the complete display screen. Children will solely be capable of watch 10 to twenty clips at a time.

The brand new Children Clips feed will begin showing on Netflix for iPhone in the US, Canada, Australia, Eire and Spanish-speaking international locations in Latin America in just a few days.

Netflix repeatedly exams upcoming options with some customers. Nonetheless, the Children Clips take a look at is not any assure in any way that the characteristic will launch publicly so hold that in thoughts.

As a solution to entice youthful viewers to its platform, Children Clips is a intelligent characteristic that would assist younger customers uncover programming on the platform appropriate for his or her age. The streaming platform not too long ago made different strikes to attraction to the kids, like introducing streaming cell video games as a part of a consumer’s month-to-month subscription.