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How to increase the number of target users by 2 times in 1 month

Howdy! We’re Äppska! The younger and daring performance-marketing company. A Professional Staff with a Programmatic Advert Platform will offer you 500,000 paid occasions from all main site visitors sources worldwide month-to-month.


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At the moment we wish to introduce you to our profitable circumstances. Our purpose isn’t just to meet the consumer’s necessities, however to explode all metrics and convey them to the cosmic degree. It sounds self-confident however believes us, none of our opponents will attempt so onerous to get the very best end result.

So, let’s get began!

Case #1

Software: Fonbet

Vertical: Betting

GEO: Russia

Gadgets: iOS

Goal motion: First Time Deposit

Interval: December 2020 — December 2021

Common variety of deposis per day in November-December 2021: 250-300, 800 on peaks (peaks happen throughout standard sports activities occasions)t

We began working with the Fonbet iOS in December 2020. At first, there have been about 40 deposits per day, then we reached 100 deposits per day. In June 2021, the app made a success — as much as 652 deposits per day on peaks.

Then the advertiser modified the attribution system from Regulate to AppsFlyer. It was assumed that switching to AppsFlyer would scale back conversion. Nevertheless, we shortly reconfigured the site visitors sources. This made it potential to keep away from drawdown.

As well as, the work was sophisticated by the truth that Fonbet despatched us a listing of prohibited sources that it didn’t settle for for one cause or one other. However, we elevated the site visitors volumes on the sources we had at our disposal. We additionally set a aggressive fee, which allowed us to draw extra sources and provides them the chance to scale.

Lastly, we continually made positive that there was no fraud.

At first, after switching to AppsFlyer, the symptoms decreased, however from September they steadily started to develop and grew very actually by mid-October.

Since we gave giant volumes, the advertiser elevated our CAP. In September, when the advertiser simply switched to AppsFlyer, our CAP was 1000 (as a check). In October, the CAP was already 5000. The symptoms have been getting higher and higher, so in November we got a CAP of 7500 deposits (now we’re negotiating to extend the CAP to 10000).

Case #2

Cell app: Digido (ex-Robocash)

Vertical: Finance

GEO: Philippines

OS: Android

Goal actions: mortgage utility, mortgage issuance

Interval: Might 2021 — December 2021

Common variety of deposits per day in November-December 2021: 100 purposes per day, 30 loans per day

Digido is a state-licensed and totally automated on-line lender.

We began working with the cell app in Might 2021. It was referred to as Robocash. From Might to August 2021, we attracted 3,000 purposes and over 700+ loans. On the peak, there have been 60 purposes per day and 20 loans per day.

In August 2021, there was a rebranding — the appliance modified its identify: Robocash turned Digido.

At first, site visitors volumes have been insignificant, because the model was not but identified available on the market. That’s why there was a drawdown in August. However in 2 weeks we went from 0 to 270 purposes per day (750 purposes per day at peak).

Since September, the figures started to develop considerably. This was as a result of we elevated funds to promoting networks for focused actions lowering our earnings — they turned extra attention-grabbing to work with and our site visitors volumes elevated. In consequence, now we have considerably scaled up. When the advertiser started to obtain giant volumes of high-quality site visitors, it was potential to barter on extra favorable phrases with him.

What helped us to succeed:

  • Working with every supply individually
  • Course of optimization
  • Testing a number of hypotheses
  • Completely different fee fashions
  • Adjusting bids to win auctions

Case #3

Cell app: Juanhand (on-line money mortgage app)

Vertical: Finance


OS: Android

Payout occasion: First Time Mortgage

Lively time: July – August 2021

Common every day loans: 300 First Time Loans

We began working with Juanhand in the course of July 2021 and the typical first time loans have been not more than 100 per day. After just a few weeks and thorough evaluation have been decided how we are able to double and finally triple the present efficiency.

To start with, we have been working by way of the CPL mannequin, so the next step was to modify to CPS, as it’s going to enable us to trace person habits and optimize site visitors in accordance with the consumer’s enterprise wants. Secondly, the upper payout for the CPS mannequin helped us to contain extra sources to cooperate.

From the get-go we reached 300 first time loans, with a peak of 790 occasions in the course of August. Within the picture under you may see the increase in first time loans throughout August.

Case #4

App: MoneyMan – Préstamos Rápidos

Vertical: Finance


OS: Android / iOS

Payout occasion: First Time Mortgage Software

Lively time: September 2021 – current

Common every day purposes: 50 First Time Mortgage Software

Now we have been working with MoneyMan ES since September 2021. The function is kind of an extended analysis course of. From the beginning, the whole month-to-month cap was given as 300 purposes. Because of that, we couldn’t scale additional to match advertisers’ enterprise wants.

Although we have been reaching the cap each month in the course of it, we had an opportunity to show the standard and after the advertiser’s site visitors evaluation, ranging from January the iOS app was added and the cap was elevated to 4,000 purposes which we confidently began reaching. The typical variety of purposes every day throughout that interval was 100, with a peak of 120.