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Mobile game online volume plummeted, ultra-casual mobile game became the winner of the volume

The hand held sport market continues to be aggressive, with steady innovation in gameplay and phenomenal handheld video games. And the Chinese language handheld sport trade nonetheless maintains good growth and the market scale retains increasing.

With a purpose to assist builders, promoters and buyers totally perceive the event development of China’s handheld sport trade within the first half of the yr, relying by itself massive knowledge benefits, SevenMac Knowledge launched the “2019 China Handheld Recreation Trade White Paper – Big Adjustments in Handheld Recreation, New “Rise” in Adversity”, which offers a complete and multi-faceted interpretation of It’s a complete and multi-angle interpretation and evaluation of the primary half of China’s handicraft trade.

China’s new sport launch quantity continues to say no

Based on the information of the previous three years, the quantity of beginner video games on the Chinese language App Retailer has been lowering, on the one hand because of the restriction of home insurance policies, and alternatively, extra builders select to go abroad for handheld video games, and the scenario is turning into increasingly intense.

At current, the home handicraft market encounters chilly winter, handicraft growth slows down, and in an effort to discover extra alternatives, builders select abroad market can also be affected by the final surroundings.

The variety of Chinese language handheld video games on-line decreases sharply, and the US overwhelms the group

Within the first half of 2019 in China, the US, Australia, Canada, India, Britain, Japan, South Korea eight nations App Retailer on-line hand sport quantity comparability, the US hand sport quantity first, China hand sport quantity ranked fifth, South Korea quantity least. Amongst them, the distinction between the variety of on-line handheld video games in the US, Canada, Australia, India, China and Britain is just not massive.

The recognition of “hen” is hovering, and informal video games account for almost half of the record

On Could 8, 2019, “Jedi survival: stimulation battlefield” in China was renamed “peace elite”, and its obtain quantity soared to 35w+ in a single day. on June 20, on the annual convention of Tencent e-sports in 2019, Tencent disclosed the consumer knowledge of “peace elite” for the primary time, and the DAU of the sport had exceeded 5000w in lower than two months after its launch.

Since final yr, informal video games have progressively swept the world, turning into the dominant participant within the obtain record, and lots of informal sport makers have taken benefit of this to efficiently increase their very own quantity. Because the classes of informal video games proceed to be enriched, their dominant place within the obtain record has turn out to be increasingly stable, and their management of shopping for and absorbing quantity has turn out to be increasingly mature.

Tencent’s “gold-sucking” means is robust, adopted by NetEase

Within the first half of 2019, Tencent grew to become the largest winner within the China App Retailer income record, with robust “gold-sucking” means, accounting for half of the highest 20 income record, with 10 merchandise on the record. Amongst them, “Glory of Kings” and “Good World” ranked first and second on the record. NetEase adopted with 4 handheld video games within the High 20, and “Fantasy Westward Journey” and “Yin Yang Shi” received each income and popularity.

Within the income rating of handicraft corporations, Tencent ranked first, and almost 62 of its handicraft video games entered the highest 200 handicraft income record within the first half of the yr, making it essentially the most “gold-sucking” firm. “Sanjihun Leisure” adopted Tencent and Netease in third place, and the rating of “gold-sucking” corporations in iOS China is principally the identical as in 2018.

Tencent defends its title as the highest skilled, and informal video games are to not be underestimated

Within the first half of the sport free record, three video games of Tencent entered the High 5 and have become the dominant skilled, and its “Peaceable Elite” dominated the record for 36 days in complete; 4 informal video games additionally appeared within the dominant record this time, and “All Drifters” and “Destroy Virus” entered the High 3, and the hole between them and “Peaceable Elite” was not massive, so the benefits of informal video games have been outstanding.

Within the first half of the sport pay record, “Loopy Cinema” carried out properly and dominated the record for 33 days in complete. Tencent, Netease and different massive handicraft producers haven’t laid out an excessive amount of paid handicraft video games, and their merchandise are nonetheless targeted on free handicraft video games. Thunder Recreation nonetheless has 2 video games on the record in contrast with 2018, and the format of paid video games has turn out to be the inherent mode.

Though “King of Glory” was the champion of the best-seller record, it solely topped the record for 36 days within the first half of this yr in contrast with 177 days in 2018; “Good World”, additionally produced by Tencent, adopted for 33 days.

“Fantasy Simulation” is the most well-liked, and motion video games are the favourite of editors

“Among the many handheld video games advisable by Apple in China within the first half of the yr, a complete of 1211 handheld video games have been advisable by Apple editors. Amongst them, “Fantasy Simulation” was advisable essentially the most occasions, 19 occasions in complete. Motion video games and technique video games are advisable extra usually, and along with massive video games, elimination video games are additionally liked by Apple editors.

Among the many new video games within the first half of 2019, “All Drift” grew to become the most well-liked hand sport, and its variety of constructive critiques since its launch to June 30 far exceeded different hand video games and ranked first.

Builders are much less diligent, updating as soon as each 4 days on common

Within the first half of 2019 in contrast with the primary half of 2018, the diligence charge of builders decreased, from a median of 10 occasions/month replace effectivity to a median of 4 occasions/month. Rumbic, Inc. and Storm8 Studios should be essentially the most diligent builders.

Seven key phrases for the primary half of the yr in China’s cellular sport trade

“Video games going overseas”, “ultra-casual video games”, “AR video games”, “female-oriented handheld video games” …… summarizes the “seven key phrases of China’s first half-year handheld sport trade”, and critiques the “massive occasions” of the primary half-year handheld sport trade by the seven key phrases.


Based on the information, amongst all video games in China, 64.6% are hand video games, 6.5% are internet video games, 0.4% are console video games, 0.1% are stand-alone video games and 28.4% are consumer video games. The proportion of handheld video games within the sport trade is appreciable, and the income of handheld video games in China is in a state of steady progress. 2019 noticed a chilly winter for Chinese language handheld video games, however its growth development continues to be good. The continual innovation and integration of Chinese language handicraft additionally deliver extra prospects for the event of handicraft.

It’s believed that Chinese language handicraft, will likely be extra built-in into extra parts sooner or later, including extra methods to expertise …… handicraft trade is now not single, and can have a broader market sooner or later, whereas additionally going through extra fierce competitors.