app promotion strategy

App Store Strategy: 8 Simple Steps To Get Into Top Mobile Applications With ASO

ASO is an app retailer optimization that gives a wide range of actions.

key phrases (particular phrases for which the person is searching for an utility);
descriptions (utility description).
As well as, it’s doable to make use of solely the visible parts, in addition to person scores of functions and the overall variety of downloads.


All that is essential to extend the visibility of functions in a specific phase.

To make sure the variety of the vary and auditing audiences.

Apple and Google usually change function codecs by attempting new collections. However the primary format is the promotional blocks: “Editor’s Selection” or “Really useful” when the person navigates to the applying web page within the retailer. All staff can manually and purchase this service is unimaginable. Subsequently, the ASO instruments assist switch the utmost profit.

Search promotion functions – step-by-step algorithm
Like all promotion instrument, ASO consists of a sequence of essential sequential steps.

Extra about ios keyword installs and google play store aso.


Solely in 2017, the variety of downloads cellular functions on the earth reached 26 billion, a rise of 8%. Russia is in fifth place within the rating of utility downloads. The Russians made 3.8 billion downloads of functions on Google Play and the App Retailer for the yr.

For this you’ll want to make all the required efforts. To seek out an utility to go looking the search engine.

It’s good to perceive that you’ve got a passion, associated pursuits, and the way your utility will help him.

Person Segments

gadget platform (iOS, Android);
social and demographic indicators (gender, age);
person varieties;
Consistent with the pursuits of Russian customers, video games, enterprise functions and leisure are main.


Key phrases can have:

sufficient frequency;
common frequency;
low frequency
Queries on demand will be examined in present person functions – this may assist to suppose huge when forming queries.

Skilled optimizers for accumulating semantics use a number of providers without delay, together with AppCodes, Appunique, MobileDevHQ, in addition to importing key phrases from, Google AdWords, Google Key phrase Planner, Google Developments, to get a listing of keys and phrases as precisely as doable describing a specific utility.


The gathering of requests by which you’ll want to meet a wide range of necessities. This process will be carried out manually or utilizing ASO Instruments or Rush-analytics instruments with add to Google Sheets.


In case you have the chance to work not solely instantly, then earlier than the search promotion begins, it will be significant that the applying is in demand from the viewers:

what number of downloads;
what number of views;
the applying shouldn’t be under the highest 20;
whether or not there are person critiques, what’s the status of functions among the many viewers.
This may assist to place the “A” level and accurately predict what outcomes and inside what timeframe will be achieved with the assistance of the ASO, that’s, put the “B” level and plan for attaining it with fixing intermediate phases.


When looking for promotion of functions, one ought to take note of the competitiveness of the market, for instance, to be able to promote video games, keys must be chosen pointwise amongst low-frequency queries of a number of phrases.

You will need to have a look at the descriptions of associated functions and what phrases they’re selling. Such providers as and recommend & search will help monitor competitor requests.


This may assist not solely to guage the descriptions and be taught the strengths and weaknesses of different functions, but additionally to vary as a lot as doable from others, each visually and within the texts of the descriptions.


The very first thing that introduces a possible person of the applying to the search bar within the shops is the title or these phrases that must be mirrored within the title of the applying. Subsequently, when selecting the title of the applying, it is smart to make use of actual occurrences of key phrases.

You will need to take note of the necessities of the functions to the title. Within the App Retailer, the allowed size of the title is 50 characters, however the seen half is as much as 30 characters, the remainder is lower off. On Google Play, the title is straight away restricted to 30 characters, together with the seen half within the catalog.

The title is among the key rating elements, so precedence requests must be positioned at first.

So, because of the substitute of the title and the introduction of key queries into it, the expansion within the variety of downloads was achieved by 5%, and the visibility of the applying in search elevated by 13.5%.


When the semantics is collected, the title of the applying is decided and examined, you’ll want to fill within the meta tags and decide from the complete assembled semantic core 10 primary queries by which the applying can break into the highest story.

Within the description of the applying, it is very important be aware that this shouldn’t be only a textual content, full of key phrases, however a textual content that the majority precisely and clearly displays the utility of the applying for the tip person, and from the very first traces. Furthermore, the outline shouldn’t be listed by keys within the App Retailer.

In Googe Play, quite the opposite, the outline performs the primary function in indexing, and based on the principles of basic search engine optimisation. The variety of occurrences of key phrases per variety of characters within the textual content is essential. The outline on Google Play is split into brief – as much as 80 characters and a full description of as much as 4 thousand characters. The primary key requests and the essence of the applying want to suit into the primary 80 characters.

However the necessities for readability and attractiveness to the buyer are the identical for all websites.

Additionally on Google Play there’s a separate Key phrases subject, the place 100 characters are given for making key requests.


Selecting an utility within the search, the very first thing you discover is the icon, how a lot it stands out and solutions the given matter. There are a number of key suggestions for the design of the icon:

Don’t add textual content to them – there’s a title for this;
keep away from background transparency and small parts;
Don’t use pictures or screenshots as an icon.
When creating an icon, it’s essential to take note of the visible vary of opponents, because the one who’s brighter and extra engaging wins within the catalog. Take a look at and select what causes the best response of customers and most displays the essence of the applying. Coloration, gradient, picture high quality and even line thickness can affect the selection.

Informative screenshots

Correctly designed block with screenshots will increase the conversion to the set up. Within the screenshot, the person sees the applying display screen with the gadget framing and a brief description of the capabilities on the display screen.


Opinions of the applying have quite a lot of weight, so you’ll want to inspire customers to depart them, supply to guage the applying. When critiques are damaging, they have to be labored out, particularly since you possibly can reply to them on Google Play, and beginning with model iOS 10.3 – and within the App Retailer. So excessive the likelihood that the person will appropriate his evaluation and might be extra loyal to the developer.

ASO is an efficient, comparatively cheap and long-playing method to carry cellular functions to the highest search engines like google and yahoo within the retailer and pure progress of natural protection. However the impact of search engine promotion shouldn’t be quick and requires fixed work and testing below the situations of adjusting algorithms and person necessities.