android in-app rating

4 ways to schedule push notifications

On this publish you will see the most effective recommendation to use to optimize the push notifications of your cell app or recreation and get to retain extra customers.


Table of Content

Purchase customers is a primary step, however after that comes a problem that should not be underestimated: retain these customers throughout the app. In 2020, day 1 after the set up, the retention fell to 27%, and after 5 days to 16%. After 30 days, retention was decrease than 10%.

Because of push notifications, you’ll be able to enhance your app retention, however not with none technique: it is extremely necessary that you simply elaborate a method collectively along with your communications plan and that you simply section customers to ship every of them efficient communications.

Customizing these communications and the message typology are key to push notifications, as if you happen to don’t do it, they may have the alternative impact in your customers.

Time-based scheduling

In accordance with this scheduling technique, push notifications are despatched robotically, solely as soon as or repeatedly (as soon as each Friday, for instance). This manner, you’ll be able to share information along with your customers or allow them to learn about a recurring occasion.

Motion-based scheduling

Ship push notifications based on the actions made by the customers, for instance the affirmation of a purchase order or a fee in a monetary app. This manner, you’ll be able to ship related communications that shall be tailored to every person.

Despatched-time optimized scheduling

Ship notifications to the customers when they’re the probably to work together, for instance at 7 am. for early birds, to be sure that they see the push notification and to have a better chance that they work together with it.

API-triggered scheduling

Connecting to an exterior API, push notifications that aren’t based mostly on customers actions throughout the app however on exterior info comparable to localization could be despatched.