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What Are Google Play Store Tags and Categories?

Google Play Store tags had been launched round. Again then, app builders and homeowners didn’t have the precise concept of how this new Google Play characteristic would affect their rating. Not solely that however Google didn’t talk about how the tags would seem or if ever it can seem for customers to see.


Table of Content

Google Play Store tags are actually being displayed in search outcomes. It needs to be apparent by now that you just shouldn’t ignore these tags anymore as a result of it might imply an enormous distinction in your app rating.

Thus, on this publish, allow us to talk about the next to raised perceive how Google Play Store works:

  • What are Google Play Storetags and classes?
  • The way to use Google Play Storetags?
  • How tags have an effect on your app rating and visibility?
  • How to decide on the precise Google Play Storetags?
  • The way to add Google Play Storetags?
  • Instance of Google Play Storetags and classes
  • Use tag with nice care

Let’s dive in!

What are Google Play Store tags?

The Google Play Store tags are phrases used in your app’s identification course of. As Google eloquently places it, tags (together with classes) “assist customers to seek for and uncover probably the most related apps within the Play Store.

Google merely needs to let you know that tags shall be used to show its algorithm to find out which group of apps you belong to and provides customers probably the most related content material as they search and flick through the app Store.

Please notice that your chosen tags are thought-about a “international setting” or it’s utilized to all nations. This implies you can’t select a distinct set of tags for every nation, similar to in classes. In case your app has options that aren’t accessible to some nations, utilizing a tag to explain these unique options could not work as anticipated.

What are Google Play Store classes?

Since tags and classes serve related functions, you may mistakenly suppose they’re the identical.

Mainly, classes are a separate set of groupings created by Google. Actually, classes had been already in place earlier than tags got here in. So, with classes, Google can categorize your app and group it along with related apps.

If you concentrate on it, tags are extra particular than classes. In Google Play Store, there are greater than 30 classes to select from, however you possibly can solely select one. That is totally different with tags since you possibly can select as much as 5 tags.

How tags have an effect on your app rating and visibility?

For sure, tags can have a huge effect on the success of your app. In Google Play Store, there are two principal methods in your app to be found.

One is “search” once they use the search bar. The opposite is “discover” or “browse” once they merely undergo Google Play Store.

So, how do tags have an effect on search outcomes? Right here’s how. Discover the screenshot under:

A person used the key phrase “children video games” and “puzzle.” As highlighted above, tags are actually displayed on the search end result.

This vastly improves the person expertise. Since tags instantly give them an summary of the apps, they will now simply choose probably the most related app for his or her search question.

For instance, for “Truck video games for teenagers,” Google displayed “instructional,” “simulation,” and “automobile” because the tags for this app. From the person’s perspective, these tags undoubtedly assist in selecting which app to examine or obtain.

Now for discover or browse, keep in mind that Google makes use of tags to group apps collectively and decide which apps needs to be really useful to customers. There’s even a particular part known as “Related Apps” that group apps collectively relying on their similarities. When figuring out what apps to incorporate on this part, tags are additionally thought-about by the Google Play Store algorithm.

In brief, the tags would enrich the contextual knowledge collected by the algorithm, which might then match apps with each other and current it to the person.

As you possibly can see on this screenshot, Google gives suggestions and tags play a task in selecting which apps to show:

With these in thoughts, tags certainly will have an effect on impressions, conversions, and downloads of your app.

How to decide on the precise Google app Store tags?

You shouldn’t merely select any tag in your app. In case you do that the unsuitable approach, your app could find yourself in locations it’s not purported to be in. Not solely that, however Google could then ignore your app and show rivals as an alternative just because you might have the unsuitable tagging.

Google advises, “You need to select tags which might be most clearly related to your app. It needs to be very clear to a person unfamiliar with the app why the tag is related based mostly on the shop itemizing or preliminary in-app expertise.”

I extremely suggest you critically be aware of this. Ensure that your chosen tag is related to your app.

Google offers the instance of a multiplayer racing recreation with classic automobiles. It ought to embody the tags “racing and “automobile racing.” These tags clearly replicate what the sport is all about.

Merely simply because you are able to do some stunts within the recreation, it doesn’t imply you can already embody “Stunt driving” as your tag. You additionally don’t want to incorporate tags that is likely to be relevant to associated recreation genres simply to draw related gamers. Tags equivalent to “motorbike racing” or “truck racing” are poor tag selections.

Google added, “We suggest that you just solely change your app’s tags when you make important adjustments to the content material or performance of your app, wherein case it’s best to re-evaluate your tags to make sure the 5 most related are chosen.”

This mainly signifies that upon getting chosen probably the most related tag, don’t change it except your app’s options and particulars have modified dramatically.

The way to add tags?

Including tags is simple. Listed here are the steps it’s best to take:

  1. Open the Play Console.
  2. Choose an app you need to edit.
  3. On the left menu, choose Develop Storepresence Store settings.
  4. Within the “App class” part, choose an software kind and class.
  5. In the identical part, choose Handle tagsto begin selecting and making use of tags.
  6. Choose tags underneath “Prompt tags” so as to add them. In case you suppose different tags will higher replicate your app or recreation, you need to use Search tags, the class filter, or scroll by the listing underneath “Different tags” to search out and add them.
  7. Save your adjustments.

Please notice you can add as much as 5 tags. You probably have greater than 5 related tags in thoughts, please select those that will finest describe your app.

Furthermore, you additionally don’t want to make use of all of the accessible 5 tags. It’s higher to make use of 2-3 tags which might be most related to your app fairly than use 5 tags that will merely distort your app’s grouping.

After you’re completed organising your app tags, it might take as much as 24 hours for the brand new tags to be seen in your app’s web page.

Instance of Google Play Store tags and classes

Google assist offers us an inventory of classes for apps and video games.

For video games:

  • Motion
  • Journey
  • Arcade
  • Board
  • Card
  • On line casino
  • Informal
  • Academic
  • Music
  • Puzzle
  • Racing
  • Function Enjoying
  • Simulation
  • Sports activities
  • Technique
  • Trivia
  • Phrase

Now that tags could present up in search and browse, one of many difficult issues for you now could be to know tips on how to doc, assess, and consider the affect of tags in your conversion.

Use Play Store tag with nice care

There have been experiences that some apps have seen a dip of their app rating and visibility after altering their tags. Which means that it’s important that you just use tags with nice care. Sure, it will possibly definitely improve your app rating, however it will possibly additionally damage it when you use the unsuitable tag.

Regrettably, you possibly can’t readily know the way tags have an effect on your app’s efficiency by manually monitoring your KPIs. What you want is a superb app search optimization (ASO) device that will make it easier to make sure you select the proper tag.

Take a while to decide on the precise tag for you. Keep in mind, the precise tags might dramatically enhance your app’s success.