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To help you clarify the account structure of ASA

Final week we organized the method of making an account, this week we’ll introduce the account hierarchy and what might be set for every degree. The practical interface of an agent account is barely completely different from that of a traditional account, so the content material of this text is predicated on a traditional account.

That can assist you make clear the account construction of ASA


There are three kinds of Apple IDs that can be utilized to create an ASM account (Account): developer-authorized account, certain developer account, and agent account, and completely different accounts have completely different permissions to position advertisements.

Click on Settings within the prime proper nook of Search Advertisements to arrange your account data.

There are 4 sections within the account settings.

Overview (fundamental data)

Right here you’ll be able to modify some account data, equivalent to account title, contact title, contact data, and many others. (together with time zone and forex cannot be modified), all these data are crammed in when creating the account.

Consumer Administration

Consumer Administration lets you create consumer roles, beneath we’ve got organized the consumer roles that may be created and the corresponding permissions.

API (Utility Program Interface)

The API certificates created might be docked to this system of builders or brokers, and this system will show knowledge and function adjustment.

Click on Create API Certificates within the API module to create the certificates.

When creating the certificates, you’ll be able to set the permissions, that are just like these in Consumer Administration. The distinction is that the function created in Consumer Administration can solely view knowledge or carry out operations within the official backend, whereas the API might be related to different packages, such because the channel statistics backend throughout the enterprise.

After creation, it’s important to anticipate a couple of minutes to refresh after which you’ll be able to obtain the API certificates.


ASM advertisements are charged when spending reaches $500 or each 7 days, and you’ll obtain an e-mail notification on the e-mail deal with you specified when organising your bank card.

Marketing campaign Group

Campaigns are the core tier of ASM. Placement employees can create related campaigns right into a Marketing campaign Group.

For instance, completely different venture groups of an organization can use their very own Marketing campaign Group to make it simpler to differentiate statistics; or promoting businesses can create completely different Marketing campaign Teams for various shoppers; for many common builders, a single Marketing campaign Group is ample.

The bid plan group settings are situated within the prime left nook of the web page, click on on CAMPAIGN GROUPS and a drop down field will seem.

Bidding Plan Group Settings Display screen

There are solely two settings out there within the Marketing campaign Group: the Marketing campaign Group title and the account linked to the App Retailer.

Marketing campaign

Marketing campaign is a very powerful degree in your entire account construction, and every marketing campaign corresponds to an App that locations advertisements (an App can even create a number of campaigns).

A single marketing campaign might be positioned in a single nation and area, or in a number of areas. Multi-region advert plans aren’t very pleasant by way of knowledge presentation, as the essential knowledge report can not distinguish between particular person nations and might solely be seen within the Chart module.

Due to this fact, for individuals who have a must refine the location of every area, it’s best to create a separate marketing campaign for every area of every app.

If you happen to do not need a robust want for granularity, you’ll be able to create a multi-region marketing campaign.

The settings for the marketing campaign are Edit marketing campaign settings within the higher proper nook of the marketing campaign web page.

Marketing campaign settings display

Marketing campaign can set the App and the area the place the advert might be positioned, and the price range settings are divided into complete price range settings and every day price range settings.

Advert Group (Key phrase Group)

The key phrases positioned in ASM are key phrases. With the intention to facilitate our statistics and classification, we will group key phrases with the identical attributes or knowledge, i.e. Advert Group.

For instance, we will classify key phrases based on: bidding phrase, trade phrase, growth phrase, and many others..

Or based on completely different matching modes might be divided into: exact key phrase, fuzzy key phrase, auto-match key phrase, and many others.

Key phrase teams might be arrange with extra data and are divided into 3 elements.

– CPT bid setting and goal set up value setting

– Whether or not to activate automated search matching

– Set the goal consumer’s machine, kind, gender, age, area and time interval of advert opening

Key phrases

Key phrases in advertisements are categorised into placement phrases, search phrases and blocked phrases.

Key phrases are the key phrases that we place ourselves.

Search Phrases are the key phrases that customers particularly seek for.

Concerning the distinction between placement phrases and search phrases we will clarify with an instance.

For instance, if we put within the key phrase “sport” and activate fuzzy match, when the shopper searches for “free sport” and matches the bidding advert for “sport”, then the advert knowledge might be counted as Key phrases. Then the advert knowledge might be included in “sport” of Key phrases and “free sport” of Search Phrases, so the location time period just isn’t essentially equal to the search time period.

Destructive Key phrases have to be arrange by the writer, and the key phrases added to the blocked phrases won’t be proven within the advertisements when customers seek for them.

If you wish to alter the matching sample, it’s worthwhile to add a doc to change it, and we’ll clarify it within the article that teaches you learn how to create advertisements.