play store app optimization

How to deal with Heavenly Reviews

Table of Content

TikTok is an app that has managed to spread all over the world. The young and the old, the rich, and the poor, everyone seems to be enjoying making videos. The app also has some close competitors, such as Bigo Live which we have recently done an Ad Analysis on. 

Table of Content

 

Top Charts for November 2020

TikTok almost never loses its spot in the Top Charts and this was the case for November 2020 as well. The app was the 4th most downloaded app in the Apple App Store. Considering the popularity of the other apps on the list, we better appreciate the success of TikTok.

However, it is not always easy to satisfy a user base as big as TikTok has. For example, a close competitor Bigo Live receives lots of criticism in the app store reviews. Interestingly, the opposite is the case for TikTok. The app has been receiving such good reviews recently that it has an average rating of 4.78 out of 5. 

Daily Review Breakdown for TikTok

Our Review Ratings tool allows us to get a better view of the situation. Since November 30, %90 percent of reviews were 5-star. Users seem to be really enjoying their experience in the app. 

Even though many apps seem to give a lot of importance to user acquisition, they sometimes neglect user retention or user experience. TikTok proves to us one more time how important it is to hold on to your user base. The app has been spreading like wildfire and even those who are not remotely interested in using the app are very well aware of its existence.

Audience Geography for TikTok

While 42.2% of users are estimated to be from the US, we can see that the rest of the user base is almost evenly spread across the rest of the world. 

With such a strong brand name and overwhelmingly positive reviews, it seems like TikTok will continue to be a part of our lives and a major player in the near future. If you want to learn how you can improve your user experience with MobileAction’s tools, schedule a demo with us today!

Now we are ready to add some of these creatives to our creative collection. We have named the list “Ad Intelligence”. The next step is gathering interesting creatives and creating a pool. When you think you have enough creatives to work with, you can start analyzing them to extract features.

Before moving on to analyzing the creatives, we should touch on an important feature MobileAction provides. As mentioned before, you have to keep up with the trends in the app store. The sooner you are aware of new creatives and features, the better. That is why the Top Creatives section also allows you to subscribe to your creative collections.

You can specify the frequency of notifications. Depending on your preference, either the top-performing creatives or the newest creatives will be delivered to you via email. We know that product managers have busy schedules, that is why Ad Intelligence is designed to make your job a whole lot easier!

Analyzing Creatives

We located our competitors, researched the category, chose some creatives to give us insights, and now we are ready to implement some new features in our game. The number of inferences you can make from creatives are endless. Let’s go over a few examples to clarify the applications.

Colors are crucial for the appearance and attractiveness of your game. They should capture the users’ attention and satisfy their visual cravings. 

It appears that bright colors are frequently used for bubble shooting games. We should also use such colors in our bubble design so we can appeal to the visual part of the brain. 

Another element we can focus on is the environment. Are there specific kinds of backgrounds being used in our category? What kind of contexts are the games based on? 

The games in our category do not use plain backgrounds. We can see that jungles or deserts are used as background images. Perhaps we could also use a more realistic background in our game such as a naturalistic environment.

Different types of camera angles are frequently used in games. Even though Bubble Popping games are primarily 2D, some new camera angles draw our attention

We can see that two of the apps are experimenting with new angles. One of these apps is our direct competitor, Bubble Pop Origin!. Even though it is not exactly 3D, the games are providing a sense of depth. 

Perhaps we can create some bonus levels for our game where there is a 3D angle. These levels can be less challenging and more satisfying with lots of points, providing the user with a sense of gratification. 

Other Features

For other kinds of games, user interfaces are usually more varied, allowing for more experimentation. Seeing that bubble shooting games have less complex interfaces, we can look for any additional features that we can add to our game.

One trend seems to be getting popular.

Rather than just using random groups of bubbles, some games are creating popular or seasonal shapes with them to increase interaction. On the right-hand side, we can see the face of Daffy Duck. 

Some seasonal imagery is also used. As we are approaching Christmas, our direct competitor Bubble Pop Origin! Created a present with bubbles. Another app used a Christmas tree. 

We can also use some shapes in our game. For example, on Halloween, we can use a pumpkin. You can read more about seasonal marketing on our blog.

For Thanksgiving, we can use a turkey. Considering we are experiencing a pandemic, why not create a mask from bubbles! By using seasonal images on our game we can increase our app’s relevance while also giving the impression that the game is continuously being attended to.

Let’s Improve Your Product with Ad Intelligence

To all the product managers out there, we would be more than happy to help develop your product. As you can see, Ad Intelligence allows us to conduct extensive research to discover the popular trends in our category. By implementing such features in your game, you can increase your popularity and revenue. We will also keep you updated with subscription-based solutions for creative tracking. 

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