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Create additional versions of your App Store product page

Create extra variations of your App store product web page, every of which highlights a characteristic or particular content material, then share a web page’s distinctive URL in your corresponding advertising efforts.


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You’ll be able to create extra variations of your App store product web page on iOS 15 and iPadOS 15 or later to showcase completely different options or content material inside your app — equivalent to a specific sport, character, present, or gameplay characteristic — and share them with completely different audiences by means of distinctive URLs. You can too use these pages to showcase seasonal or culturally related content material. Every customized product web page can embody screenshots, promotional textual content, and app previews which are completely different from these in your default product web page.

Configuring in App store Join

When making a customized product web page in App store Join, you possibly can select to start out with a duplicate of your default product web page or a clean web page. You’ll be able to then customise screenshots, promotional textual content, and app previews for any of your web page’s localizations. Any metadata you present should be submitted for assessment, which you are able to do unbiased of an app replace. You’ll be able to have as much as 35 customized product pages per app printed on the App store at a time. For a clean assessment expertise, make sure that your screenshots and app previews comply with the specs and that each one metadata follows the App store Evaluation Pointers.

  • Get able to optimize your App store product web page
  • Configure customized product pages
  • Creating your product web page
  • App store icon, app preview, and screenshots overview

Advertising customized product pages

When you’ve created a customized product web page, you need to use its distinctive URL to share it by means of your advertising efforts, equivalent to social media promoting or promotional communications. For instance, you possibly can promote a sports activities workforce in an e mail marketing campaign and hyperlink to the customized product web page that highlights that workforce. The distinctive URL provides a brand new product web page ID parameter to the default product web page URL.

Promoting networks can even use customized product pages in StoreKit-rendered commercials. They’ll use the customized product web page ID because the customProductPageIdentifier when utilizing SKOverlay, or because the SKStoreProductParameterCustomProductPageIdentifier when utilizing SKStoreProductViewController.

Early subsequent 12 months, you’ll be capable of use customized product pages to create advert variations with Apple Search Advertisements. Customized product pages might be accessible to pick out proper out of your Apple Search Advertisements account, letting you create extra related adverts for various audiences.

Customized product pages don’t seem when somebody searches on your app or sport on the App store, however could seem in editorially curated picks on the At the moment, Video games, and Apps tabs.

Measuring success

As soon as your customized product pages are stay, you possibly can measure their efficiency in App Analytics in App store Join. Underneath the Acquisition tab, you’ll see product web page impressions, downloads, redownloads, and conversion charges to know how efficient every web page is at encouraging app downloads. You can too view retention information and common proceeds per paying consumer for every customized product web page. Moreover, you possibly can evaluate the efficiency of your customized product pages in opposition to your default product web page, and see whether or not individuals who downloaded your app from a customized product web page keep engaged longer or spend extra on in-app purchases.