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Appodeal partners with Adjust to enrich its growth platform with attribution insights

On July twentieth, Appodeal introduced that it has joined forces with Modify, the cell advertising analytics platform, to ship development expertise to all cell app and recreation creators. With this partnership, all Appodeal customers now have entry to their person acquisition (UA) and attribution information from a single dashboard.


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By aligning Appodeal’s monetization with Modify attribution, app and recreation creators get the complete vary of insights associated to their advertising ROAS (Return on Advert Spend). Cell builders and publishers now have extra instruments and assets that make it simpler to succeed in their enterprise targets and scale their tasks extra effectively.

“Modify’s measurement and attribution information ignite the Appodeal Progress Engine by powering the Progress Intelligence dashboard with deep UA insights hidden contained in the apps’ information,” says Pavel Golubeff, CEO and founder at Appodeal. “Appodeal customers can make the most of real-time information synchronization to seek out which advertising actions deliver essentially the most earnings and which of them devour their advert spend.”

Advantages of aligning attribution and monetization information

One of many principal benefits of integrating Appodeal and Modify is the flexibility to forecast the potential income ensuing from UA efforts.

“Appodeal makes use of all of Modify’s attribution information to ship essential insights to app creators and assist them enhance their customers’ LTV (LifeTime-Worth),” feedback Alexandre Pham, Vice President EMEA at Modify. “These precious insights enable publishers to get the entire image of their apps’ income circulation, together with advert income and IAPs (In-App Purchases).”

It’s now doable to foretell income past the UA marketing campaign degree by going deeper into the app’s information. This enables creators to seek out out, for instance, which person acquisition networks, advert teams, advert units, advert creatives, and set up supply apps are delivering the most effective ROAS (Return On Advert Spend).

Moreover, Appodeal allows automation based mostly on precise and predicted information, making it doable for cell app creators to make smarter UA selections. This turns into extremely related for publishers of any dimension, placing them on the identical degree as top-chart corporations with extremely developed enterprise intelligence instruments.

Appodeal: A self-service development platform

Appodeal is an all-in-one development engine made to monetize, optimize person acquisition, and scale cell apps and video games. With one SDK integration, app builders and publishers can entry a variety of development instruments, enterprise insights and advert demand sources, enabling them to self-publish their apps whereas staying impartial. App publishers can even ignite Appodeal’s development engine to develop their apps portfolio’s LTV, ROAS, retention charges, and different efficiency metrics.

Appodeal’s Progress Platform has been created for publishers of all types and sizes. Small indie builders discover it extremely helpful as they don’t must depend on any publishers to launch and scale their apps. On the identical time, larger publishers with a big app portfolio don’t must develop their very own Enterprise Intelligence applied sciences and may depend on a strong platform with over 7 years of expertise out there.

In its mission to empower publishers and builders, Appodeal can be providing them the chance to hitch its industry-first Accelerator Program, giving app creators free entry to:

  • In-house analytics instruments
  • UA optimization instruments
  • Monetization SDK with bidding networks and A/B testing
  • Academic supplies, comparable to tender launch tips

Creators accepted in Appodeal’s Accelerator Program are reimbursed for all the funds spent in the course of the tender launch.

The way to begin aligning Modify attribution and Appodeal monetization information?

Builders and publishers who wish to begin aligning their attribution and monetization information can accomplish that simply – and multi functional place – by creating solely an Appodeal account and integrating Appodeal’s SDK into any cell app or recreation. Quickly after Appodeal will get the SDK request, the app will obtain computerized and free entry to Modify functionalities.

As soon as it’s related, the Appodeal dashboard will begin receiving information, and cell app creators could have full entry to LTV forecasts, high-level insights into their UA campaigns, and full management of Progress Intelligence instruments.