Vungle the cellular advert and app monetisation firm has acquired influencer advertising platform JetFuel primarily based out of San Francisco. JetFuel supplies instruments for app builders and advertisers that make it simpler to scale campaigns throughout its 15,000 verified influencers. Collectively the corporate’s influencer pool has a attain of over 4 billion Instagram followers, 1.5 billion followers on TikTok and one other 100 million Snapchatters.
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“JetFuel brings robust technical experience and industrial success in social media and influencer advertising, creating a singular and precious extension to our efficiency advertising platform that can empower not solely our present prospects however the subsequent technology of digital entrepreneurs,” stated Jeremy Bondy, CEO of Vungle. “We’ve been in awe of the corporate’s revolutionary, market-leading platform and the forward-thinking imaginative and prescient that makes the mixture of Vungle and JetFuel so pure.”
Excessive-value customers and goal gen z
Vungle hopes that the addition provides one other layer to its app advert options for entrepreneurs to accumulate high-value customers and goal Gen Z.
Vungle is the trusted information for progress and engagement, remodeling how folks uncover and expertise apps. Cellular utility builders companion with Vungle to monetize their apps by way of revolutionary in-app advert experiences which might be impressed by perception and crafted with creativity. Advertisers rely upon Vungle to succeed in, purchase, and retain high-value customers worldwide. Vungle’s data-optimized adverts run on over 1 billion distinctive units to drive engagement and improve returns for publishers and advertisers starting from indie studios to powerhouse manufacturers. The corporate is headquartered in San Francisco and has places of work world wide in London, Berlin, Beijing, Tokyo, Seoul, Singapore, Los Angeles, New York, and Helsinki.
For builders, Vungle supplies app advertising throughout a premium stock of the highest 250 iOS and Android apps. The community utilises in-house video manufacturing to create campaigns, optimising them to swimsuit goal audiences and customers. Excessive LTV customers are additionally attracted with video and premium interstitial stock. For manufacturers utilising the platform, Vungle affords clear buys and 100% advert visibility to make sure no wasted impressions, and may be absolutely built-in with third occasion reporting suppliers
Key Options
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- Easy to begin. Vungle Programatic helps you attain out with DSPs
- Information algorithms that permit you to A/B-test adverts in real-time
- Generate extra income with Vungle’s in-app video adverts
- Simple to make use of SDK
- Advert placements that permit you to be versatile with formatting
- Interact your customers with interactive prompts
- Drive person engagement with inventive advert designs and templates
- Entry person acquisition and information reviews with Vungle’s UA information integrations
- Broaden your world attain
- LTV know-how optimised to develop your person base
Vungle Enters Right into a Definitive Settlement to Purchase JetFuel, an Influencer Advertising Platform
Mixture positions Vungle’s distinctive cellular efficiency advertising platform for the following technology of person acquisition by reaching audiences within the quickly evolving creator economic system
SAN FRANCISCO, CA — June 15, 2021 — Vungle (www.vungle.com), a number one cellular efficiency advertising platform, introduced in the present day it has entered right into a definitive settlement to accumulate JetFuel (www.jetfuel.it), an influencer advertising platform headquartered in San Francisco. JetFuel allows app builders and different advertisers to scale advertising campaigns throughout a community of over 15,000 fully-verified influencers, with a mixed attain of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million each day Snapchat views.
The worldwide influencer market is predicted to be value $13.8 billion in 2021, up from $1.7 billion in 2016¹, a Compound Annual Progress Charge (CAGR) of 52%. Advertisers proceed to speculate a bigger share of their advertising funds in influencer advertising annually. JetFuel has innovated on this area by automating marketing campaign administration and execution, eradicating the necessity for the time-consuming guide work that’s attribute of conventional influencer advertising. The corporate expenses advertisers on a cost-per-action (CPA) foundation, making certain that advertisers obtain measurable outcomes with excessive ROI. JetFuel additionally empowers influencers to create genuine, customized promotions that drive robust outcomes.
As Vungle continues to develop the breadth of its cellular efficiency advertising platform, JetFuel allows Vungle to supply advertisers even higher attain in buying high-value customers and the flexibility to focus on the more and more precious Gen Z market by way of participating, influencer-owned viral content material that drives motion.
“JetFuel brings robust technical experience and industrial success in social media and influencer advertising, creating a singular and precious extension to our efficiency advertising platform that can empower not solely our present prospects however the subsequent technology of digital entrepreneurs,” stated Jeremy Bondy, CEO of Vungle. “We’ve been in awe of the corporate’s revolutionary, market-leading platform and the forward-thinking imaginative and prescient that makes the mixture of Vungle and JetFuel so pure.”
“Throughout our conversations, it turned clear that there’d be enormous advantages to pairing up with an advert tech chief like Vungle. There’s a variety of similarities between our companies,” stated Tim Lenardo, CEO of JetFuel. “Lots of the issues we’re fixing in influencer advertising now are the issues that they’ve spent the previous 10 years fixing in cellular. It’s superb how carefully Vungle’s capabilities line up with our product roadmap! Tapping into their experience will supercharge our growth and drive additional differentiation in how we will serve our
prospects.”
About Vungle
Vungle is the trusted information for progress and engagement, remodeling how folks uncover and expertise apps. Cellular utility builders companion with Vungle to monetize their apps by way of revolutionary in-app advert experiences which might be impressed by perception and crafted with creativity. Advertisers rely upon Vungle to succeed in, purchase, and retain high-value customers worldwide. Vungle’s data-optimized adverts run on over 1 billion distinctive units to drive engagement and improve returns for publishers and advertisers starting from indie studios to powerhouse manufacturers, together with Rovio, Pandora, and Microsoft. The corporate is headquartered in San Francisco and has places of work world wide in London, Berlin, Beijing, Tokyo, Seoul, Singapore, Los Angeles, New York, and Helsinki.
About JetFuel
JetFuel’s mission is to empower creators by constructing the instruments that they want, beginning with monetization. JetFuel’s flagship influencer product, The Plug (www.theplug.co), affords a self-serve monetization for anybody with a web based following and goals to be a complete platform for influencer success. Concurrently, JetFuel allows advertisers to scale influencer campaigns with out time-consuming, guide work. JetFuel operates like a programmatic advert community, permitting advertisers to bid on outcomes and optimize in the direction of downstream metrics. To this point, the corporate has delivered over 60M app installs to it’s cellular companions and is the one influencer community ever acknowledged as a number one ROAS companion in AppsFlyer’s Efficiency Index. The corporate relies in San Francisco.
