A Data-Driven Exploration of Optimal Ad Frequency
Advertisers and media planners have lengthy understood that two crucial elements—attain and frequency—influence efficiency. Usually, attain (i.e., how many individuals …
App Store News: Facebook testing Hotline app to rival Clubhouse
Fb is testing a brand new net software that brings collectively options from Instagram Stay and Clubhouse. Table of Contents: …
App Store News: Instagram officially adds Remix feature to rival TikTok
Instagram has formally launched its Remix characteristic. The TikTok Duet rival was teased earlier this yr as one more “borrowed” addition …
ASO App Store Category Spotlight: Shopping Apps
We’ve had hypercasual video games, match-3 video games, technique video games and finance apps… now it’s time for the subsequent …
How VSCO Increased App Store Conversion Rates by 30% Using Localization
In terms of localization – and culturalization – successes, VSCO involves thoughts instantly. As a images app with a formidable …
Business, sports and hypercasual apps most affected by pandemic in 2020
There isn’t a doubt that the COVID-19 pandemic has modified the best way we use cell units. New information from ASO …
An app economy on steroids: How to grab a piece of the action
Cell apps (mobile app marketing insights) could properly have entered their golden age. As cellular machine penetration worldwide continues to develop, extra …